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• W4285286664 abstract "The widespread application of new-generation technologies into the commercial field has accelerated high-tech enterprises’ independent innovation and possibly triggered potential innovation risk. The heterogeneous perception of innovation risk of high-tech products by the public is directly related to the realization of the commercial value of the independent innovation on the background of digital economy development. Therefore, in this article, a theoretical framework of high-tech products’ value chain system and the corresponding evolving heterogeneous perception of innovation risk by the public is designed and explored. Based on the framework, a set of cognitive bias models in line with the high-tech product value chain is constructed on heterogeneous perception of innovation risk by the Public, which includes the bias model of usage value on the public’s knowledge, the bias model of customer value on the public individual’s interest, and the bias model of social value on the whole public-oriented social welfare. Through theoretical and numerical analysis, how the cognitive bias on innovative risk evolving by the public’s heterogeneous perception on high-tech products’ value is systemically analysed, and some interesting and implicit conclusions are drawn, which could be supplement for future academic exploration and management practice." @default.
• W4285286664 created "2022-07-14" @default.
• W4285286664 creator A5011946990 @default.
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• W4285286664 date "2022-01-01" @default.
• W4285286664 modified "2023-10-15" @default.
• W4285286664 title "Cognitive Bias Model of High-tech Product Value on Heterogeneous Perception of Innovation Risk by the Public" @default.
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• W4285286664 doi "https://doi.org/10.1016/j.procs.2022.04.031" @default.
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