Matches in SemOpenAlex for { <https://semopenalex.org/work/W4285294805> ?p ?o ?g. }
- W4285294805 endingPage "740" @default.
- W4285294805 startingPage "721" @default.
- W4285294805 abstract "Abstract In this research, we propose that although consumers view the scientific process as competent, they also perceive it as cold. Across 10 experimental studies, we demonstrate that these lay beliefs impact consumers’ reactions to marketers touting the science behind their brands. Specifically, since hedonic attributes are associated with warmth, the coldness associated with science is conceptually disfluent with the anticipated warmth of hedonic products and attributes, reducing product valuation. In contrast, when products are positioned as utilitarian, invoking science in marketing appeals has a positive effect, as the perceived competence of the scientific process is more compatible with the competence associated with utilitarian products. We further demonstrate that when the necessity of science to create a hedonic product is made salient and thus more fluent, this backfire effect is attenuated. Finally, we identify three theoretically and practically relevant individual differences (endorsement of the lay belief, trust in scientists, and whether the consumer works in a STEM field) that moderate the backfire effect of pairing science with hedonically positioned products." @default.
- W4285294805 created "2022-07-14" @default.
- W4285294805 creator A5010189982 @default.
- W4285294805 creator A5022528045 @default.
- W4285294805 creator A5033521087 @default.
- W4285294805 date "2022-05-05" @default.
- W4285294805 modified "2023-10-02" @default.
- W4285294805 title "Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?" @default.
- W4285294805 cites W153089816 @default.
- W4285294805 cites W1544543982 @default.
- W4285294805 cites W1963676030 @default.
- W4285294805 cites W1964363948 @default.
- W4285294805 cites W1972670879 @default.
- W4285294805 cites W1976725612 @default.
- W4285294805 cites W1980044624 @default.
- W4285294805 cites W1980378097 @default.
- W4285294805 cites W1984685313 @default.
- W4285294805 cites W1997609762 @default.
- W4285294805 cites W2025905047 @default.
- W4285294805 cites W2027648668 @default.
- W4285294805 cites W2068567018 @default.
- W4285294805 cites W2086670988 @default.
- W4285294805 cites W2092694955 @default.
- W4285294805 cites W2093425425 @default.
- W4285294805 cites W2097706525 @default.
- W4285294805 cites W2100698103 @default.
- W4285294805 cites W2106280447 @default.
- W4285294805 cites W2112078351 @default.
- W4285294805 cites W2114385529 @default.
- W4285294805 cites W2115584504 @default.
- W4285294805 cites W2121685903 @default.
- W4285294805 cites W2126970616 @default.
- W4285294805 cites W2139340369 @default.
- W4285294805 cites W2150690631 @default.
- W4285294805 cites W2151826102 @default.
- W4285294805 cites W2154516913 @default.
- W4285294805 cites W2164700012 @default.
- W4285294805 cites W2165318163 @default.
- W4285294805 cites W2187471131 @default.
- W4285294805 cites W2286054301 @default.
- W4285294805 cites W2291933058 @default.
- W4285294805 cites W2493657608 @default.
- W4285294805 cites W2530500807 @default.
- W4285294805 cites W2575127765 @default.
- W4285294805 cites W2609827455 @default.
- W4285294805 cites W2612137023 @default.
- W4285294805 cites W2614841373 @default.
- W4285294805 cites W2735672359 @default.
- W4285294805 cites W2749819126 @default.
- W4285294805 cites W2786188088 @default.
- W4285294805 cites W2788649416 @default.
- W4285294805 cites W2790466822 @default.
- W4285294805 cites W2804870457 @default.
- W4285294805 cites W2806286282 @default.
- W4285294805 cites W2900420874 @default.
- W4285294805 cites W2910332497 @default.
- W4285294805 cites W2912508452 @default.
- W4285294805 cites W2913539061 @default.
- W4285294805 cites W2943050355 @default.
- W4285294805 cites W2951791475 @default.
- W4285294805 cites W2979864122 @default.
- W4285294805 cites W3039349996 @default.
- W4285294805 cites W3092959302 @default.
- W4285294805 cites W3121822553 @default.
- W4285294805 cites W3121995858 @default.
- W4285294805 cites W3122298496 @default.
- W4285294805 cites W3124168741 @default.
- W4285294805 cites W3124890545 @default.
- W4285294805 cites W3125011042 @default.
- W4285294805 cites W3125369082 @default.
- W4285294805 cites W3126141034 @default.
- W4285294805 cites W3159237904 @default.
- W4285294805 cites W3195947571 @default.
- W4285294805 cites W3209632895 @default.
- W4285294805 cites W4230234290 @default.
- W4285294805 cites W4235562356 @default.
- W4285294805 cites W4249532312 @default.
- W4285294805 cites W4250420823 @default.
- W4285294805 cites W4251246782 @default.
- W4285294805 doi "https://doi.org/10.1093/jcr/ucac020" @default.
- W4285294805 hasPublicationYear "2022" @default.
- W4285294805 type Work @default.
- W4285294805 citedByCount "5" @default.
- W4285294805 countsByYear W42852948052023 @default.
- W4285294805 crossrefType "journal-article" @default.
- W4285294805 hasAuthorship W4285294805A5010189982 @default.
- W4285294805 hasAuthorship W4285294805A5022528045 @default.
- W4285294805 hasAuthorship W4285294805A5033521087 @default.
- W4285294805 hasBestOaLocation W42852948051 @default.
- W4285294805 hasConcept C100521375 @default.
- W4285294805 hasConcept C10138342 @default.
- W4285294805 hasConcept C112698675 @default.
- W4285294805 hasConcept C144133560 @default.
- W4285294805 hasConcept C15744967 @default.
- W4285294805 hasConcept C162853370 @default.
- W4285294805 hasConcept C17744445 @default.
- W4285294805 hasConcept C186027771 @default.
- W4285294805 hasConcept C199539241 @default.