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- W4285295131 abstract "The consumer environment is currently facing a huge challenge. It is well established that the individual consumer experience is more effective than traditional marketing when it comes to developing marketing strategies for companies. The target was to decide how to give better advice in response to the representations above. Specifically, this study presents the case of IKEA and analyses IKEA’s marketing strategy in the context of marketing mix and theoretical customer satisfaction theory, which is confirmed by statistical methods. It is demonstrated that IKEA’s experiential marketing is worthwhile in enhancing customer satisfaction." @default.
- W4285295131 created "2022-07-14" @default.
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- W4285295131 date "2022-01-01" @default.
- W4285295131 modified "2023-09-27" @default.
- W4285295131 title "An Analysis of Experiential Marketing Strategy—Taking IKEA as an Example" @default.
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- W4285295131 doi "https://doi.org/10.1007/978-981-19-0564-3_64" @default.
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