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- W4285307588 abstract "This article reports the development of a software for capturing, analyzing and graphically visualizing brainwaves from electroencephalographic reading, during the consumption of media content. Within the scope of the Design Science Research method, brainwaves naturally produced will be mapped, categorized, stored and graphically printed. The interface is used as input for fruition analysis in various systems, such as evaluation of movies and series, art pieces evaluation and neural marketing. As the perception and experience of media fruition is variable and subjective among individuals, this research contributes to obtaining relevant data in the context of multimedia interactions study and development." @default.
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- W4285307588 date "2022-01-01" @default.
- W4285307588 modified "2023-10-18" @default.
- W4285307588 title "A System for Graphical Visualization of Brainwaves to Analyse Media Content Consumption" @default.
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- W4285307588 doi "https://doi.org/10.1007/978-3-031-05409-9_24" @default.
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