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- W4285343881 abstract "Loyalty programs are often used by industry sector in different modes. Visits to shopping malls were based on entertainment, shopping and also to avail different services. Experiences of the prolong lockdown has redefined people's perspective towards public places such as malls. The Covid-19 pandemic inculcated people to behave with prudence while shopping by trading off between available options after the lockdown and isolated themselves from public places. In this context, shopping malls may use loyalty programs to attract consumers along memorable experiences. Contradiction to normal days, loyalty to shopping malls have declined during the Covid 19. Hence, this study proposed a novel conceptual framework for post lockdown digital marketing strategy for malls for developing loyalty and e-word of mouth to benefit entrepreneurs and customers." @default.
- W4285343881 created "2022-07-14" @default.
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- W4285343881 date "2021-10-22" @default.
- W4285343881 modified "2023-09-30" @default.
- W4285343881 title "A Conceptual Framework for Post Lockdown Digital Marketing Strategy for Malls for developing Loyalty and e-Word of Mouth" @default.
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- W4285343881 doi "https://doi.org/10.1109/iscon52037.2021.9702348" @default.
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