Matches in SemOpenAlex for { <https://semopenalex.org/work/W4285496626> ?p ?o ?g. }
- W4285496626 endingPage "3360" @default.
- W4285496626 startingPage "3346" @default.
- W4285496626 abstract "Despite companies’ increasing use of video games and advergames to interact with customers, gamification literature has so far barely explained how the gamification of a commercial website and the degree of difficulty of the games inserted in the website may affect online customer experience. To address this gap, and based on the flow theory, this paper analyses what effect inserting promotional advergames into websites has on online customer experience and customer behaviour, i.e., website traffic, intention to recommend, and intention to buy. It also explores the impact of game difficulty and its presentation through gameplays. We conduct two experiments with websites and advergames created ad hoc for this purpose. Results provide evidence on how gamification improves customer experience, website traffic and, indirectly, the intention to buy and recommend the website. The difficulty of the game is seen to increase user predisposition to recommend the website, whilst the introduction of gameplays does not improve the experience in an advergame context. Finally, e-commerce designers are advised to include promotional advergames that pose a difficult challenge. These challenges encourage users to recommend the website, and they increase traffic and the time spent on the site, without negatively affecting sales." @default.
- W4285496626 created "2022-07-15" @default.
- W4285496626 creator A5008371082 @default.
- W4285496626 creator A5035078076 @default.
- W4285496626 creator A5075026813 @default.
- W4285496626 date "2022-07-13" @default.
- W4285496626 modified "2023-10-17" @default.
- W4285496626 title "Customer Experience in Gamified Commercial Websites: The Impact of Game Difficulty and Gameplays" @default.
- W4285496626 cites W1584883541 @default.
- W4285496626 cites W161118363 @default.
- W4285496626 cites W1760600194 @default.
- W4285496626 cites W1980583601 @default.
- W4285496626 cites W1996750234 @default.
- W4285496626 cites W1998933811 @default.
- W4285496626 cites W2003429563 @default.
- W4285496626 cites W2021590458 @default.
- W4285496626 cites W2022799090 @default.
- W4285496626 cites W2023718959 @default.
- W4285496626 cites W2027762216 @default.
- W4285496626 cites W2057148748 @default.
- W4285496626 cites W2061227283 @default.
- W4285496626 cites W2070308852 @default.
- W4285496626 cites W2071582555 @default.
- W4285496626 cites W2097675389 @default.
- W4285496626 cites W2121188597 @default.
- W4285496626 cites W2126576990 @default.
- W4285496626 cites W2129816708 @default.
- W4285496626 cites W2134060206 @default.
- W4285496626 cites W2165136898 @default.
- W4285496626 cites W2170899200 @default.
- W4285496626 cites W2196633743 @default.
- W4285496626 cites W2404788334 @default.
- W4285496626 cites W2422895071 @default.
- W4285496626 cites W2479485957 @default.
- W4285496626 cites W2495908928 @default.
- W4285496626 cites W2527334094 @default.
- W4285496626 cites W2530164167 @default.
- W4285496626 cites W2566152916 @default.
- W4285496626 cites W2583048233 @default.
- W4285496626 cites W2601418479 @default.
- W4285496626 cites W2604935499 @default.
- W4285496626 cites W2605215082 @default.
- W4285496626 cites W2613749622 @default.
- W4285496626 cites W2620875899 @default.
- W4285496626 cites W2624574483 @default.
- W4285496626 cites W2624604930 @default.
- W4285496626 cites W2762397462 @default.
- W4285496626 cites W2773931302 @default.
- W4285496626 cites W2781763497 @default.
- W4285496626 cites W2792864761 @default.
- W4285496626 cites W2807660517 @default.
- W4285496626 cites W2810295253 @default.
- W4285496626 cites W2840493988 @default.
- W4285496626 cites W2885957377 @default.
- W4285496626 cites W2896201336 @default.
- W4285496626 cites W2900666429 @default.
- W4285496626 cites W2903274461 @default.
- W4285496626 cites W2906995775 @default.
- W4285496626 cites W2910951819 @default.
- W4285496626 cites W2912175146 @default.
- W4285496626 cites W291636373 @default.
- W4285496626 cites W2973001812 @default.
- W4285496626 cites W2981602806 @default.
- W4285496626 cites W2997022603 @default.
- W4285496626 cites W3046037859 @default.
- W4285496626 cites W3121315632 @default.
- W4285496626 cites W3123845465 @default.
- W4285496626 cites W3125861674 @default.
- W4285496626 cites W3135229307 @default.
- W4285496626 cites W4242883546 @default.
- W4285496626 cites W4250676557 @default.
- W4285496626 cites W4256143416 @default.
- W4285496626 doi "https://doi.org/10.1080/10447318.2022.2096727" @default.
- W4285496626 hasPublicationYear "2022" @default.
- W4285496626 type Work @default.
- W4285496626 citedByCount "0" @default.
- W4285496626 crossrefType "journal-article" @default.
- W4285496626 hasAuthorship W4285496626A5008371082 @default.
- W4285496626 hasAuthorship W4285496626A5035078076 @default.
- W4285496626 hasAuthorship W4285496626A5075026813 @default.
- W4285496626 hasConcept C112698675 @default.
- W4285496626 hasConcept C126838900 @default.
- W4285496626 hasConcept C144133560 @default.
- W4285496626 hasConcept C151730666 @default.
- W4285496626 hasConcept C15744967 @default.
- W4285496626 hasConcept C162853370 @default.
- W4285496626 hasConcept C2776035688 @default.
- W4285496626 hasConcept C2777601897 @default.
- W4285496626 hasConcept C2779343474 @default.
- W4285496626 hasConcept C2985250679 @default.
- W4285496626 hasConcept C41008148 @default.
- W4285496626 hasConcept C46312422 @default.
- W4285496626 hasConcept C71924100 @default.
- W4285496626 hasConcept C86803240 @default.
- W4285496626 hasConceptScore W4285496626C112698675 @default.
- W4285496626 hasConceptScore W4285496626C126838900 @default.
- W4285496626 hasConceptScore W4285496626C144133560 @default.
- W4285496626 hasConceptScore W4285496626C151730666 @default.