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- W4285523573 abstract "The article examines the international business strategies of industrial enterprises. The business strategy of an enterprise is a set of activities, plans and management decisions that allow obtaining specific indicators for comparing the position of an enterprise. To develop a business strategy, you need to consider the company's activities in terms of five main elements: market, industry, product, technology and the company's position in the market. Each enterprise follows its own business strategy to gain a better position and benefit from a competitive advantage. A business strategy combines several different strategies and areas of activity. It includes corporate strategy, digital strategy, sales growth strategy, etc. It is investigated that in today's dynamic highly competitive environment no industrial enterprise can exist without its own business strategy. There are many strategic ways to develop companies in the market, proven by experience and considered exemplary. Currently, in the course of such world processes as globalization, urbanization, climate change and the redistribution of forces in the world arena, the business strategies of the behavior of many countries and, as a result, of international companies are changing. It has been established that it is important to adapt the chosen strategy to your company, and not to copy someone else's experience. In order to be competitive in the global economic space, it is necessary to develop new business strategies. It has been determined that the business strategies that businesses can devise and the paths they can identify to implement those strategies are different. It is analyzed that the frequency and depth of changes in the business strategies of industrial enterprises depends on market success or failure, and the duration depends on how suitable the strategy is for market conditions. The article analyzes the features of the business strategy of industrial enterprises using the example of BMW, which is in the premium car sector, occupies a leading position in the world and sets trends and new innovative strategies that all global automotive concerns are listening to. In recent years, the BMW Group has enjoyed positive growth in the company's worldwide revenues." @default.
- W4285523573 created "2022-07-16" @default.
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- W4285523573 date "2021-01-01" @default.
- W4285523573 modified "2023-09-26" @default.
- W4285523573 title "INTERNATIONAL BUSINESS STRATEGIES OF INDUSTRIAL ENTERPRISES" @default.
- W4285523573 doi "https://doi.org/10.32847/business-navigator.67-3" @default.
- W4285523573 hasPublicationYear "2021" @default.
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