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- W4285537103 abstract "Within the article, problems and transformations in restaurant business formed on the background of quarantine limita-tions in the conditions of the COVID-19 pandemic are studied by the authors. The relevance of the research is confirmed by the fact that the restaurant industry was one of the first to be affected by this and took the brunt of quarantine restrictions, regardless of the level of the restaurant and financial results of its activity. The dynamics of the number of catering estab-lishments for 2018-2020 has been studied. The authors systematized the results of the pandemic impact on the activities of small and micro enterprises of restaurant business. The emphasis is placed on the fact that only bold and creative business ideas have helped many not only to preserve their business, but also to significantly expand their customer base. And, given the state of the state of hospitality business now, it is safe to say that the ideas of some owners of restaurant business have become key ones to transform the culture of food consumption. The authors paid special attention to the study of new creative business ideas, strategies and tactics of crisis management of anti-crisis management, outlined the importance of implementing the concept of circular economy, instead of traditional, linear economy. Within the article, effective ways to preserve restaurant business are described, which in turn emphasize the importance of involving Internet technologies and business partnerships in the struggle for the preservation anddevelopment of the hospitality industry. Based on the results of scientific research of domestic scientists, the goals, key points, objectives and content plan of social media marketing are systematized; new formats of customer service are studied; the importance of using the “consumer funnel” model, benefits of outbound catering, and the operation of catering establishments under “zero waste” principles is stressed. Therefore, within the article, the main alternative ways to protect, revive and adapt business processes, focusing on Internet technologies, business partnerships and which provide opportunities to overcome challenges, avoid risks and retain customers, are highlighted." @default.
- W4285537103 created "2022-07-16" @default.
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- W4285537103 date "2021-01-01" @default.
- W4285537103 modified "2023-09-26" @default.
- W4285537103 title "CREATIVITY AS A DRIVER OF RESTAURANT BUSINESS DEVELOPMENT IN THE CONDITIONS OF UNCERTAINTY OF BUSINESS ENVIRONMENT" @default.
- W4285537103 doi "https://doi.org/10.25140/2411-5215-2021-3(27)-140-148" @default.
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