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- W4286423719 abstract "Straddling the line between knowledge and business, public and private, or between its local ties to the state and its reach toward the global economy of higher education, the modern university seems to have found in brands a tool to construct a coherent and attractive image, if perhaps only skin deep, of itself, its role, and its “excellence.” This chapter looks at the specificity of academic brands compared to their corporate counterparts, focusing in particular on the distinct notion of “origin” that they signify (and how that frames the ways in which such brands may be tarnished), the relationship between academic brands and academic rankings, and the fundamental role of students in the establishment of such brands. One of the suggestions put forward here is that, rather than an adoption of a corporate trend, academic brands may have in some way predated that trend." @default.
- W4286423719 created "2022-07-22" @default.
- W4286423719 creator A5088829942 @default.
- W4286423719 date "2022-07-21" @default.
- W4286423719 modified "2023-10-16" @default.
- W4286423719 title "Distinctive Excellence" @default.
- W4286423719 doi "https://doi.org/10.1017/9781108881920.003" @default.
- W4286423719 hasPublicationYear "2022" @default.
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