Matches in SemOpenAlex for { <https://semopenalex.org/work/W4286560011> ?p ?o ?g. }
- W4286560011 endingPage "18" @default.
- W4286560011 startingPage "1" @default.
- W4286560011 abstract "With influencer marketing expenditures set to exceed $16 billion in 2022, pet influencers are leveraging their entertaining content to capitalize on this growing market. Utilizing a dataset of 557 posts from 37 pet influencers, we apply Uses and Gratifications Theory and Persuasion Knowledge to suggest textual and visual cues within sponsored posts are capable of disrupting engagement behaviors when consumers are seeking entertainment. We find evidence that sponsorship disclosures, mentions of money, brand logos, and overall saturation of sponsorship content reduce engagement. Our findings offer insights for brands seeking to create content that generates higher levels of engagement." @default.
- W4286560011 created "2022-07-22" @default.
- W4286560011 creator A5026626262 @default.
- W4286560011 creator A5042451941 @default.
- W4286560011 creator A5062223080 @default.
- W4286560011 creator A5064123228 @default.
- W4286560011 date "2022-07-22" @default.
- W4286560011 modified "2023-09-27" @default.
- W4286560011 title "The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing" @default.
- W4286560011 cites W1489678037 @default.
- W4286560011 cites W1574263288 @default.
- W4286560011 cites W1908218913 @default.
- W4286560011 cites W1972697158 @default.
- W4286560011 cites W1974065322 @default.
- W4286560011 cites W1974765264 @default.
- W4286560011 cites W1987402599 @default.
- W4286560011 cites W1990596918 @default.
- W4286560011 cites W1991997945 @default.
- W4286560011 cites W1992026348 @default.
- W4286560011 cites W1997254581 @default.
- W4286560011 cites W2000186419 @default.
- W4286560011 cites W2010901813 @default.
- W4286560011 cites W2026202763 @default.
- W4286560011 cites W2029402142 @default.
- W4286560011 cites W2035082539 @default.
- W4286560011 cites W2037392659 @default.
- W4286560011 cites W2037883762 @default.
- W4286560011 cites W2048388261 @default.
- W4286560011 cites W2060430813 @default.
- W4286560011 cites W2061044004 @default.
- W4286560011 cites W2065998083 @default.
- W4286560011 cites W2066354429 @default.
- W4286560011 cites W2069688249 @default.
- W4286560011 cites W2079408806 @default.
- W4286560011 cites W2079545491 @default.
- W4286560011 cites W2086157089 @default.
- W4286560011 cites W2088733167 @default.
- W4286560011 cites W2100217324 @default.
- W4286560011 cites W2106763500 @default.
- W4286560011 cites W2115379661 @default.
- W4286560011 cites W2132652356 @default.
- W4286560011 cites W2147374666 @default.
- W4286560011 cites W2163720404 @default.
- W4286560011 cites W2165760994 @default.
- W4286560011 cites W2197341611 @default.
- W4286560011 cites W2222110934 @default.
- W4286560011 cites W2236009494 @default.
- W4286560011 cites W2285119172 @default.
- W4286560011 cites W2316873480 @default.
- W4286560011 cites W2416572746 @default.
- W4286560011 cites W2484425306 @default.
- W4286560011 cites W2501210280 @default.
- W4286560011 cites W2592410319 @default.
- W4286560011 cites W2606236341 @default.
- W4286560011 cites W2607584377 @default.
- W4286560011 cites W2624948042 @default.
- W4286560011 cites W2625549901 @default.
- W4286560011 cites W2736051199 @default.
- W4286560011 cites W2740731669 @default.
- W4286560011 cites W2748757111 @default.
- W4286560011 cites W2762777369 @default.
- W4286560011 cites W2787521887 @default.
- W4286560011 cites W2788210493 @default.
- W4286560011 cites W2791130546 @default.
- W4286560011 cites W2808361564 @default.
- W4286560011 cites W2883098649 @default.
- W4286560011 cites W2883147592 @default.
- W4286560011 cites W2899351518 @default.
- W4286560011 cites W2909443471 @default.
- W4286560011 cites W2913666682 @default.
- W4286560011 cites W2914763199 @default.
- W4286560011 cites W2924756496 @default.
- W4286560011 cites W2939929407 @default.
- W4286560011 cites W2945964635 @default.
- W4286560011 cites W2946816985 @default.
- W4286560011 cites W2947010209 @default.
- W4286560011 cites W2963754833 @default.
- W4286560011 cites W2971238883 @default.
- W4286560011 cites W2976970323 @default.
- W4286560011 cites W3004167108 @default.
- W4286560011 cites W3012514385 @default.
- W4286560011 cites W3018040682 @default.
- W4286560011 cites W3027465958 @default.
- W4286560011 cites W3028709947 @default.
- W4286560011 cites W3034725171 @default.
- W4286560011 cites W3047683231 @default.
- W4286560011 cites W3091887580 @default.
- W4286560011 cites W3092228020 @default.
- W4286560011 cites W3113657792 @default.
- W4286560011 cites W3119892235 @default.
- W4286560011 cites W3122579805 @default.
- W4286560011 cites W3123158399 @default.
- W4286560011 cites W3124507438 @default.
- W4286560011 cites W3125510825 @default.
- W4286560011 cites W3162016723 @default.
- W4286560011 cites W3198471750 @default.
- W4286560011 cites W3204769378 @default.
- W4286560011 cites W4200016496 @default.