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- W4286593295 abstract "While previous researchers have addressed motivations to join and continue using social media, this paper focuses on why users quit certain social media and change their favorite platforms, such as the current shift from Facebook to Twitter to Instagram and Snapchat. Furthermore, this exploratory study seeks to build an understanding of social media usage and motivations for switching from a cross-cultural perspective by comparing findings from Korean and U.S. users. Findings from 19 focus group sessions (n = 118) highlight influences regarding modes of usage, user control, commitment, addiction, privacy, perceived relationships, self-construals, and social/cultural trends. Findings are further analyzed and compared in light of relevant theoretical frameworks and cultural differences." @default.
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- W4286593295 date "2022-06-10" @default.
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- W4286593295 title "The Tipping Point" @default.
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- W4286593295 doi "https://doi.org/10.4018/978-1-6684-6307-9.ch072" @default.
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