Matches in SemOpenAlex for { <https://semopenalex.org/work/W4286716418> ?p ?o ?g. }
- W4286716418 endingPage "1034" @default.
- W4286716418 startingPage "1019" @default.
- W4286716418 abstract "The holiday atmosphere abounds in marketing campaigns. The present research examines how the holiday atmosphere of a brand logo influences consumers’ merchandise-related nostalgic preference. Across three studies, the authors find that when consumers are exposed to brand logos with a strong (vs. weak) holiday atmosphere, they prefer nostalgic products (Study 1). This effect occurs because consumers exposed to a strong (vs. weak) holiday atmosphere generate more childhood imagery, resulting in significantly more choices of nostalgic products (Study 2). Additionally, the paper finds that the effect of the holiday atmosphere of a brand logo on merchandise-related nostalgic preference—here, the preference for products of nostalgic brands—does not occur for non-traditional holidays (Study 3). These findings make important contributions to the literature on holiday marketing, logo design and nostalgic marketing." @default.
- W4286716418 created "2022-07-23" @default.
- W4286716418 creator A5063514061 @default.
- W4286716418 creator A5080578755 @default.
- W4286716418 date "2022-07-22" @default.
- W4286716418 modified "2023-10-17" @default.
- W4286716418 title "It Reminds Me of My Happy Childhood: The Influence of a Brand Logo’s Holiday Atmosphere on Merchandise-Related Nostalgic Preference" @default.
- W4286716418 cites W1591509017 @default.
- W4286716418 cites W1975227708 @default.
- W4286716418 cites W1977051064 @default.
- W4286716418 cites W1981390342 @default.
- W4286716418 cites W1983977262 @default.
- W4286716418 cites W1997222220 @default.
- W4286716418 cites W1997433835 @default.
- W4286716418 cites W2000389361 @default.
- W4286716418 cites W2015917870 @default.
- W4286716418 cites W2016687108 @default.
- W4286716418 cites W2022128693 @default.
- W4286716418 cites W2028423991 @default.
- W4286716418 cites W2048691408 @default.
- W4286716418 cites W2059584822 @default.
- W4286716418 cites W2064442640 @default.
- W4286716418 cites W2071740923 @default.
- W4286716418 cites W2073679637 @default.
- W4286716418 cites W2074932610 @default.
- W4286716418 cites W2088535229 @default.
- W4286716418 cites W2095920183 @default.
- W4286716418 cites W2123527657 @default.
- W4286716418 cites W2143299957 @default.
- W4286716418 cites W2153065734 @default.
- W4286716418 cites W2168054557 @default.
- W4286716418 cites W2179517329 @default.
- W4286716418 cites W2185099630 @default.
- W4286716418 cites W2191200188 @default.
- W4286716418 cites W2219916801 @default.
- W4286716418 cites W2333199435 @default.
- W4286716418 cites W2583161878 @default.
- W4286716418 cites W2755172484 @default.
- W4286716418 cites W2803896396 @default.
- W4286716418 cites W2952063691 @default.
- W4286716418 cites W2995518579 @default.
- W4286716418 cites W2995856547 @default.
- W4286716418 cites W3123458935 @default.
- W4286716418 cites W3124059900 @default.
- W4286716418 cites W3124062921 @default.
- W4286716418 cites W3124373629 @default.
- W4286716418 cites W3129853988 @default.
- W4286716418 cites W3133762149 @default.
- W4286716418 cites W3136673999 @default.
- W4286716418 cites W3193387022 @default.
- W4286716418 cites W4224995052 @default.
- W4286716418 cites W4242399553 @default.
- W4286716418 cites W4255683652 @default.
- W4286716418 doi "https://doi.org/10.3390/jtaer17030052" @default.
- W4286716418 hasPublicationYear "2022" @default.
- W4286716418 type Work @default.
- W4286716418 citedByCount "3" @default.
- W4286716418 countsByYear W42867164182023 @default.
- W4286716418 crossrefType "journal-article" @default.
- W4286716418 hasAuthorship W4286716418A5063514061 @default.
- W4286716418 hasAuthorship W4286716418A5080578755 @default.
- W4286716418 hasBestOaLocation W42867164181 @default.
- W4286716418 hasConcept C111919701 @default.
- W4286716418 hasConcept C112698675 @default.
- W4286716418 hasConcept C144133560 @default.
- W4286716418 hasConcept C150506046 @default.
- W4286716418 hasConcept C152455256 @default.
- W4286716418 hasConcept C153294291 @default.
- W4286716418 hasConcept C15744967 @default.
- W4286716418 hasConcept C162324750 @default.
- W4286716418 hasConcept C162853370 @default.
- W4286716418 hasConcept C175444787 @default.
- W4286716418 hasConcept C199360897 @default.
- W4286716418 hasConcept C205649164 @default.
- W4286716418 hasConcept C2778720087 @default.
- W4286716418 hasConcept C2779055558 @default.
- W4286716418 hasConcept C2781249084 @default.
- W4286716418 hasConcept C41008148 @default.
- W4286716418 hasConcept C65440619 @default.
- W4286716418 hasConceptScore W4286716418C111919701 @default.
- W4286716418 hasConceptScore W4286716418C112698675 @default.
- W4286716418 hasConceptScore W4286716418C144133560 @default.
- W4286716418 hasConceptScore W4286716418C150506046 @default.
- W4286716418 hasConceptScore W4286716418C152455256 @default.
- W4286716418 hasConceptScore W4286716418C153294291 @default.
- W4286716418 hasConceptScore W4286716418C15744967 @default.
- W4286716418 hasConceptScore W4286716418C162324750 @default.
- W4286716418 hasConceptScore W4286716418C162853370 @default.
- W4286716418 hasConceptScore W4286716418C175444787 @default.
- W4286716418 hasConceptScore W4286716418C199360897 @default.
- W4286716418 hasConceptScore W4286716418C205649164 @default.
- W4286716418 hasConceptScore W4286716418C2778720087 @default.
- W4286716418 hasConceptScore W4286716418C2779055558 @default.
- W4286716418 hasConceptScore W4286716418C2781249084 @default.
- W4286716418 hasConceptScore W4286716418C41008148 @default.
- W4286716418 hasConceptScore W4286716418C65440619 @default.
- W4286716418 hasFunder F4320321001 @default.
- W4286716418 hasIssue "3" @default.