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- W4287966710 abstract "The presence of interactive functions such as pause, rewind, and electronic programming of programs has served to popularize SMART television and gradually replace it with linear television viewing. The need to automate the process of managing the advertising and IP-TV information channel is an urgent task for the provider’s company. In this paper, we consider the integration of the TV platform with the billing and CRM- 1C system: Bitrix 24 as well as the use of social networks as a tool for developing the MVP model." @default.
- W4287966710 created "2022-07-26" @default.
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- W4287966710 date "2021-09-18" @default.
- W4287966710 modified "2023-10-06" @default.
- W4287966710 title "Social networks usage as a tool for developing an MVP model of advertising and information promotion based on interactive television services" @default.
- W4287966710 doi "https://doi.org/10.55648/1998-6920-2021-15-3-43-47" @default.
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