Matches in SemOpenAlex for { <https://semopenalex.org/work/W4287980327> ?p ?o ?g. }
Showing items 1 to 94 of
94
with 100 items per page.
- W4287980327 endingPage "127" @default.
- W4287980327 startingPage "101" @default.
- W4287980327 abstract "For two-sided platforms, the utility of users on one side of the platform depends in part on the number of users on the other side of the platform, a phenomenon called indirect network externalities. With the rapid development of two-sided platform and the popularity of platform membership, more and more two-sided platforms have launched joint membership through horizontal cooperation in order to take advantage of indirect network externalities to increase platform profits.Our study explores the optimal bundling strategy for platform memberships under horizontal cooperation considering indirect network externalities. The main purpose of our study is to obtain the optimal pricing under different strategies (pure component, pure bundling, and mixed bundling) and contrast different strategies under different indirect network externalities.Results suggest that the platform's optimal pricing for consumers and sellers depends on the indirect network externalities. Interestingly, the higher the indirect network externalities from consumers, the higher the price of the platform charges to sellers, and the platform might even subsidize sellers. Besides, when there are equal proportions of different types of consumers in the market, indirect network externalities that are too high, too low, or heavily lopsided may discourage the platforms from bundling their memberships. When the composition of consumers changes, the optimal strategy will also change. Our results can be employed in practical applications of bundling, which can help the platform increase profits." @default.
- W4287980327 created "2022-07-26" @default.
- W4287980327 creator A5041007255 @default.
- W4287980327 creator A5068913551 @default.
- W4287980327 creator A5074801395 @default.
- W4287980327 creator A5076043475 @default.
- W4287980327 date "2022-08-08" @default.
- W4287980327 modified "2023-10-05" @default.
- W4287980327 title "Optimal Bundling of Platform Memberships Under Horizontal Cooperation" @default.
- W4287980327 cites W169326168 @default.
- W4287980327 cites W1752710629 @default.
- W4287980327 cites W1978978112 @default.
- W4287980327 cites W1980842288 @default.
- W4287980327 cites W1995568330 @default.
- W4287980327 cites W2029249643 @default.
- W4287980327 cites W2041740538 @default.
- W4287980327 cites W2047166960 @default.
- W4287980327 cites W2063630448 @default.
- W4287980327 cites W2085225290 @default.
- W4287980327 cites W2091246967 @default.
- W4287980327 cites W2113083390 @default.
- W4287980327 cites W2117686421 @default.
- W4287980327 cites W2129371627 @default.
- W4287980327 cites W2137664270 @default.
- W4287980327 cites W2138965506 @default.
- W4287980327 cites W2166100521 @default.
- W4287980327 cites W2571544202 @default.
- W4287980327 cites W2725226789 @default.
- W4287980327 cites W2899332197 @default.
- W4287980327 cites W2948945478 @default.
- W4287980327 cites W2969584446 @default.
- W4287980327 cites W2994605598 @default.
- W4287980327 cites W2996070327 @default.
- W4287980327 cites W3013068545 @default.
- W4287980327 cites W3021909905 @default.
- W4287980327 cites W3119675195 @default.
- W4287980327 cites W3122946301 @default.
- W4287980327 cites W3123202234 @default.
- W4287980327 cites W3125309408 @default.
- W4287980327 doi "https://doi.org/10.1108/s0276-897620220000021009" @default.
- W4287980327 hasPublicationYear "2022" @default.
- W4287980327 type Work @default.
- W4287980327 citedByCount "0" @default.
- W4287980327 crossrefType "book-chapter" @default.
- W4287980327 hasAuthorship W4287980327A5041007255 @default.
- W4287980327 hasAuthorship W4287980327A5068913551 @default.
- W4287980327 hasAuthorship W4287980327A5074801395 @default.
- W4287980327 hasAuthorship W4287980327A5076043475 @default.
- W4287980327 hasConcept C10138342 @default.
- W4287980327 hasConcept C144133560 @default.
- W4287980327 hasConcept C15744967 @default.
- W4287980327 hasConcept C16118543 @default.
- W4287980327 hasConcept C162324750 @default.
- W4287980327 hasConcept C175444787 @default.
- W4287980327 hasConcept C182306322 @default.
- W4287980327 hasConcept C2780368139 @default.
- W4287980327 hasConcept C2780586970 @default.
- W4287980327 hasConcept C34447519 @default.
- W4287980327 hasConcept C40700 @default.
- W4287980327 hasConcept C77805123 @default.
- W4287980327 hasConcept C84265765 @default.
- W4287980327 hasConcept C96219163 @default.
- W4287980327 hasConceptScore W4287980327C10138342 @default.
- W4287980327 hasConceptScore W4287980327C144133560 @default.
- W4287980327 hasConceptScore W4287980327C15744967 @default.
- W4287980327 hasConceptScore W4287980327C16118543 @default.
- W4287980327 hasConceptScore W4287980327C162324750 @default.
- W4287980327 hasConceptScore W4287980327C175444787 @default.
- W4287980327 hasConceptScore W4287980327C182306322 @default.
- W4287980327 hasConceptScore W4287980327C2780368139 @default.
- W4287980327 hasConceptScore W4287980327C2780586970 @default.
- W4287980327 hasConceptScore W4287980327C34447519 @default.
- W4287980327 hasConceptScore W4287980327C40700 @default.
- W4287980327 hasConceptScore W4287980327C77805123 @default.
- W4287980327 hasConceptScore W4287980327C84265765 @default.
- W4287980327 hasConceptScore W4287980327C96219163 @default.
- W4287980327 hasLocation W42879803271 @default.
- W4287980327 hasOpenAccess W4287980327 @default.
- W4287980327 hasPrimaryLocation W42879803271 @default.
- W4287980327 hasRelatedWork W1494177735 @default.
- W4287980327 hasRelatedWork W1543620627 @default.
- W4287980327 hasRelatedWork W2020985461 @default.
- W4287980327 hasRelatedWork W2031146294 @default.
- W4287980327 hasRelatedWork W2080527088 @default.
- W4287980327 hasRelatedWork W2088564340 @default.
- W4287980327 hasRelatedWork W2129084770 @default.
- W4287980327 hasRelatedWork W2586894022 @default.
- W4287980327 hasRelatedWork W3121649189 @default.
- W4287980327 hasRelatedWork W3125219758 @default.
- W4287980327 isParatext "false" @default.
- W4287980327 isRetracted "false" @default.
- W4287980327 workType "book-chapter" @default.