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- W4288040600 abstract "This study examined the effect of message source credibility on e-cigarette harm perceptions among U.S. young adults. An online experimental study was conducted where young adults (n = 302, Mage = 23.7) were randomized to an e-cigarette public health education message from an expert or a peer young adult. Then, participants answered questions about their perceptions about the message source and e-cigarettes. Results suggest that young adults rated experts as a more credible source (vs. peer) (b = −0.39, SE = 0.15, 95% CI [−0.67, −0.10], p < 0.01). Young adults reported greater perceived credibility of the expert message (vs. peer), which was associated with increased e-cigarette harm perceptions. Increased perceived source credibility mediated the association of increased e-cigarette absolute harm perceptions from viewing an expert message (b = −0.11, SE = 0.04, 95% CI: −0.20, −0.02). Source credibility should be considered when designing e-cigarette education messages for young adults." @default.
- W4288040600 created "2022-07-27" @default.
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- W4288040600 date "2022-07-26" @default.
- W4288040600 modified "2023-10-14" @default.
- W4288040600 title "Message Source Credibility and E-Cigarette Harm Perceptions among Young Adults" @default.
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- W4288040600 doi "https://doi.org/10.3390/ijerph19159123" @default.
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