Matches in SemOpenAlex for { <https://semopenalex.org/work/W4288050489> ?p ?o ?g. }
- W4288050489 endingPage "35" @default.
- W4288050489 startingPage "4" @default.
- W4288050489 abstract "Abstract Research on alternate masculinity from India that emphasize consumption and consequent subjective well‐being (SWB) is primarily about gay men. However, our research points to different marginal masculinity, alternate consumption, and consecutive SWB. The present study uses in‐depth interview methods to uncover the “marginal” masculinity of a group of urban, upper‐middle‐class, heterosexual Indian men. We probe their consumption as a part of their identity project referred to as cathartic. Such consumption leads to a sense of high subjective consumer well‐being amidst an otherwise patriarchally defined Indian consumptionscape. This almost fledgling group of men relates itself to the shifting world order of normative masculinity, denounces the patriarchal norms, betrays the cause of male privilege, empathetically responds to the paradigms of femininity, accepts the fall of hegemonic forms of masculinity, and is sensitive toward “others” and ecological/sustainability issues. We further argue that this “cathartic masculinity,” as evident through their consumption, may impact the fledging gender‐fluid marketplace of tomorrow." @default.
- W4288050489 created "2022-07-28" @default.
- W4288050489 creator A5062029751 @default.
- W4288050489 creator A5065248391 @default.
- W4288050489 creator A5047745242 @default.
- W4288050489 date "2022-08-10" @default.
- W4288050489 modified "2023-10-16" @default.
- W4288050489 title "The catharsis of male consumption: Reimagining masculinity in India" @default.
- W4288050489 cites W1869293712 @default.
- W4288050489 cites W1924594412 @default.
- W4288050489 cites W1976045223 @default.
- W4288050489 cites W1978050391 @default.
- W4288050489 cites W1979217577 @default.
- W4288050489 cites W1984234924 @default.
- W4288050489 cites W1989099798 @default.
- W4288050489 cites W1994704696 @default.
- W4288050489 cites W2001307472 @default.
- W4288050489 cites W2010456499 @default.
- W4288050489 cites W2010611743 @default.
- W4288050489 cites W2016484615 @default.
- W4288050489 cites W2018619335 @default.
- W4288050489 cites W2036050038 @default.
- W4288050489 cites W2037546211 @default.
- W4288050489 cites W2042857239 @default.
- W4288050489 cites W2043270147 @default.
- W4288050489 cites W2046363654 @default.
- W4288050489 cites W2055727829 @default.
- W4288050489 cites W2061654919 @default.
- W4288050489 cites W2066330310 @default.
- W4288050489 cites W2073274695 @default.
- W4288050489 cites W2077328169 @default.
- W4288050489 cites W2082723235 @default.
- W4288050489 cites W2083051509 @default.
- W4288050489 cites W2088330181 @default.
- W4288050489 cites W2092255266 @default.
- W4288050489 cites W2100458154 @default.
- W4288050489 cites W2101048886 @default.
- W4288050489 cites W2102205004 @default.
- W4288050489 cites W2106944527 @default.
- W4288050489 cites W2109017222 @default.
- W4288050489 cites W2109302129 @default.
- W4288050489 cites W2116947810 @default.
- W4288050489 cites W2120519680 @default.
- W4288050489 cites W2120919614 @default.
- W4288050489 cites W2127259621 @default.
- W4288050489 cites W2129749811 @default.
- W4288050489 cites W2135839790 @default.
- W4288050489 cites W2135856408 @default.
- W4288050489 cites W2138719643 @default.
- W4288050489 cites W2141022540 @default.
- W4288050489 cites W2141362762 @default.
- W4288050489 cites W2142225512 @default.
- W4288050489 cites W2142920661 @default.
- W4288050489 cites W2151787160 @default.
- W4288050489 cites W2152354174 @default.
- W4288050489 cites W2153490873 @default.
- W4288050489 cites W2153878873 @default.
- W4288050489 cites W2157805769 @default.
- W4288050489 cites W2157837470 @default.
- W4288050489 cites W2158767662 @default.
- W4288050489 cites W2162500873 @default.
- W4288050489 cites W2167636756 @default.
- W4288050489 cites W2169647672 @default.
- W4288050489 cites W2181288180 @default.
- W4288050489 cites W2274044040 @default.
- W4288050489 cites W2295459824 @default.
- W4288050489 cites W2316562461 @default.
- W4288050489 cites W2354100616 @default.
- W4288050489 cites W2491821970 @default.
- W4288050489 cites W2506116472 @default.
- W4288050489 cites W2510896032 @default.
- W4288050489 cites W2521134318 @default.
- W4288050489 cites W2530447657 @default.
- W4288050489 cites W2624768824 @default.
- W4288050489 cites W2739782818 @default.
- W4288050489 cites W2762699855 @default.
- W4288050489 cites W2799531592 @default.
- W4288050489 cites W2803127012 @default.
- W4288050489 cites W2890394242 @default.
- W4288050489 cites W2903749013 @default.
- W4288050489 cites W2953132175 @default.
- W4288050489 cites W2990893326 @default.
- W4288050489 cites W3008580936 @default.
- W4288050489 cites W3087251819 @default.
- W4288050489 cites W3096511579 @default.
- W4288050489 cites W3104886049 @default.
- W4288050489 cites W4233054776 @default.
- W4288050489 cites W4237154882 @default.
- W4288050489 cites W4239914543 @default.
- W4288050489 cites W4243491230 @default.
- W4288050489 cites W4244940576 @default.
- W4288050489 cites W4250019426 @default.
- W4288050489 cites W4250579621 @default.
- W4288050489 cites W4250970002 @default.
- W4288050489 cites W4255342202 @default.
- W4288050489 cites W4255458032 @default.
- W4288050489 cites W4256636587 @default.
- W4288050489 cites W4256684344 @default.