Matches in SemOpenAlex for { <https://semopenalex.org/work/W4288257515> ?p ?o ?g. }
Showing items 1 to 81 of
81
with 100 items per page.
- W4288257515 abstract "Real-time bidding (RTB) systems, which utilize auctions to allocate user impressions to competing advertisers, continue to enjoy success in digital advertising. Assessing the effectiveness of such advertising remains a challenge in research and practice. This paper proposes a new approach to perform causal inference on advertising bought through such mechanisms. Leveraging the economic structure of first- and second-price auctions, we first show that the effects of advertising are identified by the optimal bids. Hence, since these optimal bids are the only objects that need to be recovered, we introduce an adapted Thompson sampling (TS) algorithm to solve a multi-armed bandit problem that succeeds in recovering such bids and, consequently, the effects of advertising while minimizing the costs of experimentation. We derive a regret bound for our algorithm which is order optimal and use data from RTB auctions to show that it outperforms commonly used methods that estimate the effects of advertising." @default.
- W4288257515 created "2022-07-28" @default.
- W4288257515 creator A5004863713 @default.
- W4288257515 creator A5018123543 @default.
- W4288257515 creator A5082221295 @default.
- W4288257515 date "2019-08-22" @default.
- W4288257515 modified "2023-09-29" @default.
- W4288257515 title "Online Causal Inference for Advertising in Real-Time Bidding Auctions" @default.
- W4288257515 doi "https://doi.org/10.48550/arxiv.1908.08600" @default.
- W4288257515 hasPublicationYear "2019" @default.
- W4288257515 type Work @default.
- W4288257515 citedByCount "0" @default.
- W4288257515 crossrefType "posted-content" @default.
- W4288257515 hasAuthorship W4288257515A5004863713 @default.
- W4288257515 hasAuthorship W4288257515A5018123543 @default.
- W4288257515 hasAuthorship W4288257515A5082221295 @default.
- W4288257515 hasBestOaLocation W42882575151 @default.
- W4288257515 hasConcept C10138342 @default.
- W4288257515 hasConcept C110875604 @default.
- W4288257515 hasConcept C112698675 @default.
- W4288257515 hasConcept C119857082 @default.
- W4288257515 hasConcept C126255220 @default.
- W4288257515 hasConcept C136764020 @default.
- W4288257515 hasConcept C144133560 @default.
- W4288257515 hasConcept C149782125 @default.
- W4288257515 hasConcept C1525070 @default.
- W4288257515 hasConcept C154945302 @default.
- W4288257515 hasConcept C158600405 @default.
- W4288257515 hasConcept C162324750 @default.
- W4288257515 hasConcept C163239763 @default.
- W4288257515 hasConcept C175444787 @default.
- W4288257515 hasConcept C182306322 @default.
- W4288257515 hasConcept C2776214188 @default.
- W4288257515 hasConcept C2777999536 @default.
- W4288257515 hasConcept C2994201839 @default.
- W4288257515 hasConcept C33923547 @default.
- W4288257515 hasConcept C41008148 @default.
- W4288257515 hasConcept C50817715 @default.
- W4288257515 hasConcept C512338625 @default.
- W4288257515 hasConcept C73602740 @default.
- W4288257515 hasConcept C9233905 @default.
- W4288257515 hasConceptScore W4288257515C10138342 @default.
- W4288257515 hasConceptScore W4288257515C110875604 @default.
- W4288257515 hasConceptScore W4288257515C112698675 @default.
- W4288257515 hasConceptScore W4288257515C119857082 @default.
- W4288257515 hasConceptScore W4288257515C126255220 @default.
- W4288257515 hasConceptScore W4288257515C136764020 @default.
- W4288257515 hasConceptScore W4288257515C144133560 @default.
- W4288257515 hasConceptScore W4288257515C149782125 @default.
- W4288257515 hasConceptScore W4288257515C1525070 @default.
- W4288257515 hasConceptScore W4288257515C154945302 @default.
- W4288257515 hasConceptScore W4288257515C158600405 @default.
- W4288257515 hasConceptScore W4288257515C162324750 @default.
- W4288257515 hasConceptScore W4288257515C163239763 @default.
- W4288257515 hasConceptScore W4288257515C175444787 @default.
- W4288257515 hasConceptScore W4288257515C182306322 @default.
- W4288257515 hasConceptScore W4288257515C2776214188 @default.
- W4288257515 hasConceptScore W4288257515C2777999536 @default.
- W4288257515 hasConceptScore W4288257515C2994201839 @default.
- W4288257515 hasConceptScore W4288257515C33923547 @default.
- W4288257515 hasConceptScore W4288257515C41008148 @default.
- W4288257515 hasConceptScore W4288257515C50817715 @default.
- W4288257515 hasConceptScore W4288257515C512338625 @default.
- W4288257515 hasConceptScore W4288257515C73602740 @default.
- W4288257515 hasConceptScore W4288257515C9233905 @default.
- W4288257515 hasLocation W42882575151 @default.
- W4288257515 hasOpenAccess W4288257515 @default.
- W4288257515 hasPrimaryLocation W42882575151 @default.
- W4288257515 hasRelatedWork W118126640 @default.
- W4288257515 hasRelatedWork W2588101506 @default.
- W4288257515 hasRelatedWork W2969213000 @default.
- W4288257515 hasRelatedWork W2990183840 @default.
- W4288257515 hasRelatedWork W3005478775 @default.
- W4288257515 hasRelatedWork W3121765096 @default.
- W4288257515 hasRelatedWork W3134516743 @default.
- W4288257515 hasRelatedWork W3158947737 @default.
- W4288257515 hasRelatedWork W4288257515 @default.
- W4288257515 hasRelatedWork W4309048733 @default.
- W4288257515 isParatext "false" @default.
- W4288257515 isRetracted "false" @default.
- W4288257515 workType "article" @default.