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- W4288448975 abstract "Customers feel a degree of ambiguity associated with low-carbon products, such as remanufactured products, and undervalue them. Although green advertising significantly impacts consumers’ acceptance of remanufactured products and the low-carbon supply chain (LCSC), limited research has been carried out on advertisement decisions for remanufactured products in the LCSC. This study introduces a two-echelon remanufacturing supply chain motivated by the practice of applying green advertising to update consumers’ low-carbon awareness. We use a game-theoretical approach to analyze the remanufacturer’s and retailer’s decisions on the green advertising program (non-coop vs. co-op green advertising) under different competitive scenarios in the LCSC. We find that the LCSC’s and the retailer’s profits are optimal in the non-coop green advertising under the monopoly, but the LCSC’s and the remanufacturer’s profits are optimal in the co-op green advertising under the competition. We suggest that the entry and royalty fees can be applied to coordinate the LCSC under different competitive scenarios." @default.
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- W4288448975 date "2022-07-27" @default.
- W4288448975 modified "2023-09-25" @default.
- W4288448975 title "Cooperative and Non-Cooperative Green Advertising in the Low-Carbon Supply Chain under Monopoly or Competitive Market" @default.
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- W4288448975 doi "https://doi.org/10.3390/su14159190" @default.
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