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• W4288972215 abstract "Grateful Patient Fundraising: Gratitude Matters Leslie Matthews and Leah Murray Leslie Matthews: A Collaborative Approach to Grateful Patient Fundraising The concept of fundraising initiatives within a healthcare setting traditionally involves patient-focused fundraising. Most often, this is incredibly uncomfortable for providers. As an [End Page 10] orthopedic surgeon and Chief of Orthopedics for MedStar Health, I was of the same thought. For my colleagues and me, the idea of talking to a patient about a philanthropic investment felt like a breach of the doctor-patient relationship, unethical, and a HIPAA violation. As a physician, I did not want to be in a situation where I needed to ask a patient for money. However, I’ve been introduced to a new concept and approach, which is in place at Med-Star Health, that is much more comfortable for the provider and removes the typical ethical objections physicians voice in partnering with philanthropy. Our Philanthropy approach at MedStar Health focuses its fundraising efforts around the concept of facilitating patient gratitude and building a culture of gratitude among caregivers and employees across the organization. The methods are rooted in the definition of philanthropy as “The love of humankind.” Conversations with providers at all levels are centered on this concept through a series of education and relationship-building efforts held with the philanthropy team members. Understanding that grateful patients, their families, and community members may have a desire to express gratitude by helping other patients like them through philanthropy is key. Education and conversations with providers and staff are centered around gratitude—how gratitude is personal and meaningful to patients and their families, how to recognize and “accept” those expressions of gratitude and then when and how it’s appropriate to connect them with a colleague in philanthropy. Providers are not asked or expected to offer differing levels of care nor to ask patients for donations. They are trained to respond to expressions of gratitude with warm responses like, “It’s my pleasure” or “Thank you for your trust,” as opposed to the all too common “No problem” or “I’m just doing my job.” Additionally, providers are trained to refer grateful patients who express a desire to become involved in giving back to philanthropy colleagues for follow-up. Providers are encouraged to think of their philanthropy colleagues as an extension of the care team, where our philanthropy professionals can triage their gratitude and match them to the most appropriate opportunity. When philanthropy team members invite grateful patients and their families to become more involved with the organization, they recognize that this is a deeply personal and meaningful experience that will take shape in a variety of forms based on the individual—volunteering, sharing a story, or making a philanthropic investment. One of the conversations that takes place with providers and associates about gratitude is the meaning behind these expressions. Most often, providers assume that the care they provide is routine and “just part of their job,” but to the patient and their family, it may feel extraordinary. Imagine a double-pan balance scale—an act of kindness from the provider or staff member (e.g., making a gesture to ensure a patient’s comfort or engaging in a friendly conversation to ease the anxiety during an appointment) can “tip” the scale for the patient. It’s common for individuals to want to do something in order to find equilibrium. In our own lives, we may experience the same. When a neighbor, friend, or family member does something kind for us that’s unexpected, unearned or not requested, most often, we want to do something in return to express our gratitude. Patients and their families experience the same emotion. The conversations that take place between philanthropy professionals and our care teams are rooted in gratitude with ongoing training to recognize sincere, heartfelt gratitude, its meaning to the individual, and the importance of their response, as well as when and how to refer to the philanthropy office. Leslie Matthews: Interacting with Grateful Individuals Our philanthropy team at MedStar Health makes every effort to remove our providers from the “ask” when patients express gratitude and a desire to give back. We educate providers to first..." @default.
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• W4288972215 date "2022-03-01" @default.
• W4288972215 modified "2023-10-17" @default.
• W4288972215 title "Grateful Patient Fundraising: Gratitude Matters" @default.
• W4288972215 doi "https://doi.org/10.1353/nib.2022.0005" @default.
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