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- W4289173076 endingPage "109634802211160" @default.
- W4289173076 startingPage "109634802211160" @default.
- W4289173076 abstract "The purpose of this research was to explore the influence of the COVID-19 pandemic on consumers’ sustainable consumption behavior. It investigated whether the perceived threat of COVID-19 increased their intention to choose a sustainable hotel brand option. It examined whether environmental concern and the perceived value of patronizing a sustainable business mediated the relationship between the perceived threat of COVID-19 and sustainable behavioral intention. Five experimental studies indicated that the pandemic contributed to elevating sustainable behavioral intention. Environmental concern and the perceived value of patronizing a sustainable business played a mediating role in the relationship between the perceived threat of COVID-19 and sustainable behavioral intention. Another important outcome was that customers showed a preference for choosing a sustainable hotel brand over a non-sustainable brand, even when the price was higher." @default.
- W4289173076 created "2022-08-01" @default.
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- W4289173076 creator A5029343434 @default.
- W4289173076 creator A5030768871 @default.
- W4289173076 creator A5039175777 @default.
- W4289173076 date "2022-07-31" @default.
- W4289173076 modified "2023-10-18" @default.
- W4289173076 title "Threat-Induced Sustainability: How Covid-19 has Affected Sustainable Behavioral Intention and Sustainable Hotel Brand Choice" @default.
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- W4289173076 doi "https://doi.org/10.1177/10963480221116060" @default.
- W4289173076 hasPublicationYear "2022" @default.