Matches in SemOpenAlex for { <https://semopenalex.org/work/W4289731024> ?p ?o ?g. }
- W4289731024 abstract "A significant characteristic of live streaming commerce is that popularity cues are tactically created and utilized to improve product sales, as atmospheric cues. However, research on live streaming commerce that investigates the effects of popularity cues is scarce. This study aims to reveal the role of popularity cues, including streamer popularity and product popularity, in promoting consumers’ impulse purchase. Following the stimulus–organism–response paradigm, this study reveals the underlying mechanism. This study surveyed 402 customers and empirically demonstrates that streamer popularity and product popularity can trigger consumers’ impulse purchase by enhancing perceived streamer reputation and perceived competition, respectively. Meanwhile, perceived power, as an inherent factor of consumers, plays a moderating role that only attenuates the effect of streamer popularity on perceived streamer reputation. This study contributes to a better understanding of the working mechanism of popularity cues and offers practical insights into how to effectively utilize these atmospheric cues in live streaming commerce." @default.
- W4289731024 created "2022-08-04" @default.
- W4289731024 creator A5043003582 @default.
- W4289731024 creator A5054391132 @default.
- W4289731024 creator A5067494293 @default.
- W4289731024 creator A5080156736 @default.
- W4289731024 date "2022-08-04" @default.
- W4289731024 modified "2023-10-14" @default.
- W4289731024 title "How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived power" @default.
- W4289731024 cites W1508577899 @default.
- W4289731024 cites W1551359504 @default.
- W4289731024 cites W1591013228 @default.
- W4289731024 cites W1668078885 @default.
- W4289731024 cites W1971092773 @default.
- W4289731024 cites W1985103963 @default.
- W4289731024 cites W2007159445 @default.
- W4289731024 cites W2020181841 @default.
- W4289731024 cites W2052194544 @default.
- W4289731024 cites W2058307797 @default.
- W4289731024 cites W2065528582 @default.
- W4289731024 cites W2070011002 @default.
- W4289731024 cites W2071170480 @default.
- W4289731024 cites W2081696973 @default.
- W4289731024 cites W2086747136 @default.
- W4289731024 cites W2098685541 @default.
- W4289731024 cites W2098944378 @default.
- W4289731024 cites W2110094096 @default.
- W4289731024 cites W2115747715 @default.
- W4289731024 cites W2125707591 @default.
- W4289731024 cites W2126010627 @default.
- W4289731024 cites W2130995195 @default.
- W4289731024 cites W2139808242 @default.
- W4289731024 cites W2142822317 @default.
- W4289731024 cites W2156920406 @default.
- W4289731024 cites W2159548560 @default.
- W4289731024 cites W2207195451 @default.
- W4289731024 cites W2231640812 @default.
- W4289731024 cites W2292373555 @default.
- W4289731024 cites W2316452506 @default.
- W4289731024 cites W2344554243 @default.
- W4289731024 cites W2468566723 @default.
- W4289731024 cites W2504133222 @default.
- W4289731024 cites W2603703217 @default.
- W4289731024 cites W2624948042 @default.
- W4289731024 cites W2754062402 @default.
- W4289731024 cites W2766729082 @default.
- W4289731024 cites W2792629552 @default.
- W4289731024 cites W2794157377 @default.
- W4289731024 cites W2884514970 @default.
- W4289731024 cites W2887675492 @default.
- W4289731024 cites W2889036345 @default.
- W4289731024 cites W2891810147 @default.
- W4289731024 cites W2968719209 @default.
- W4289731024 cites W2971171488 @default.
- W4289731024 cites W2995242735 @default.
- W4289731024 cites W2996863103 @default.
- W4289731024 cites W3006410669 @default.
- W4289731024 cites W3016494746 @default.
- W4289731024 cites W3036876815 @default.
- W4289731024 cites W3040982321 @default.
- W4289731024 cites W3046173089 @default.
- W4289731024 cites W3094248070 @default.
- W4289731024 cites W3094261768 @default.
- W4289731024 cites W3108968116 @default.
- W4289731024 cites W3110433608 @default.
- W4289731024 cites W3111286886 @default.
- W4289731024 cites W3120853043 @default.
- W4289731024 cites W3125991563 @default.
- W4289731024 cites W3127967789 @default.
- W4289731024 cites W3129752296 @default.
- W4289731024 cites W3157200701 @default.
- W4289731024 cites W3158589470 @default.
- W4289731024 cites W3185836854 @default.
- W4289731024 cites W3195556436 @default.
- W4289731024 cites W3205110944 @default.
- W4289731024 cites W3205350297 @default.
- W4289731024 cites W4200376019 @default.
- W4289731024 cites W4210858088 @default.
- W4289731024 cites W4224257787 @default.
- W4289731024 cites W4225888870 @default.
- W4289731024 cites W4226215136 @default.
- W4289731024 cites W4226435755 @default.
- W4289731024 cites W4230637740 @default.
- W4289731024 cites W4233845476 @default.
- W4289731024 cites W4238081516 @default.
- W4289731024 cites W4240524703 @default.
- W4289731024 cites W4248953259 @default.
- W4289731024 doi "https://doi.org/10.3389/fpsyg.2022.948634" @default.
- W4289731024 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/35992418" @default.
- W4289731024 hasPublicationYear "2022" @default.
- W4289731024 type Work @default.
- W4289731024 citedByCount "4" @default.
- W4289731024 countsByYear W42897310242023 @default.
- W4289731024 crossrefType "journal-article" @default.
- W4289731024 hasAuthorship W4289731024A5043003582 @default.
- W4289731024 hasAuthorship W4289731024A5054391132 @default.
- W4289731024 hasAuthorship W4289731024A5067494293 @default.
- W4289731024 hasAuthorship W4289731024A5080156736 @default.
- W4289731024 hasBestOaLocation W42897310241 @default.
- W4289731024 hasConcept C108827166 @default.