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- W4289767654 abstract "The significance of human senses in the design, marketing and management of tourism experiences has gained increasing attention in tourism studies. An emergent strand of research stresses the relevance of a multi-sensory approach in tourism contexts rather than individual sensory modalities. This chapter aims to discuss the role of multiple sensory stimuli in tourism experiences design and its impact on consumer behaviour by reviewing recent literature from a managerial and marketing perspective. A review of representative empirical journal articles in tourism (2020 onwards) adopting a multi-sensory approach to tourism experiences is conducted. Practical implications for design, marketing and managing tourism experiences are presented, and avenues for future research are offered." @default.
- W4289767654 created "2022-08-04" @default.
- W4289767654 date "2022-07-19" @default.
- W4289767654 modified "2023-09-30" @default.
- W4289767654 title "Senses, consumer behaviour and tourism experiences design" @default.
- W4289767654 doi "https://doi.org/10.4337/9781839109393.00009" @default.
- W4289767654 hasPublicationYear "2022" @default.
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