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- W4289767765 abstract "The goals of this chapter are fourfold. First, to show some preliminary connections between competitor intelligence and marketing strategy. Second, to describe the analysis stages and outputs involved in moving from description of competitors' strategies to implications for the firm's marketing strategy development and execution. Third, to illustrate the analysis stages in the case of an invented competitor analysis, a novel competitor intelligence methodology. Fourth, to offer a research agenda to advance how competitor intelligence and B2B marketing strategy can be better connected." @default.
- W4289767765 created "2022-08-04" @default.
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- W4289767765 date "2022-07-15" @default.
- W4289767765 modified "2023-10-06" @default.
- W4289767765 title "Competitor intelligence: enabling B2B marketing strategy" @default.
- W4289767765 doi "https://doi.org/10.4337/9781800376878.00016" @default.
- W4289767765 hasPublicationYear "2022" @default.
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