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- W4289920246 abstract "Abstract Current technological developments have brought about major changes in consumers’ views when buying household products. Technological advances due to the Internet have disclosed various opportunities in business. Household products in fast-moving consumer goods (FMCG) are those that can be applied to digital platforms in business processes. This study aims to determine how digital platforms change customer behavior due to many factors that are affected by technological development. This research also provides a perspective on how customers decide to buy FMCG from a digital platform. The results show that brand awareness, audiovisual social media advertising, ease of access, and reviews from other consumers affect how consumers buy options. Advertising in social media, electronic word of mouth (e-WOM), customer engagement, positive influence, brand awareness, and sales enhancement are major factors that make digital platforms profitable for suppliers or manufacturers as a new business model" @default.
- W4289920246 created "2022-08-06" @default.
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- W4289920246 date "2022-07-01" @default.
- W4289920246 modified "2023-09-27" @default.
- W4289920246 title "How digital platform changing people way to buy FMCG products" @default.
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- W4289920246 doi "https://doi.org/10.1088/1755-1315/1063/1/012050" @default.
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