Matches in SemOpenAlex for { <https://semopenalex.org/work/W4290729769> ?p ?o ?g. }
- W4290729769 endingPage "2233" @default.
- W4290729769 startingPage "2211" @default.
- W4290729769 abstract "Purpose While customer perceived augmented reality (AR) values have generally enhanced customer experience, AR value would be appreciated the most by a consumer segment that remains unexplored. Drawing from human value orientation theory and consumption value theory, this research proposes a new model analysing the effects of human value orientation (openness to change, conservation, self-transcendence, and self-enhancement) on perceived AR values (playful, social, visual appeal, usability) and subsequently the effects on customer satisfaction. Design/methodology/approach :The authors employed a two-step online data collection. The first step was to identify those who had used retailers' AR applications, who were then invited to participate in the full survey in the second step. A sample of 253 AR technology users' data was analysed using partial least square and structural equation modelling. Findings The results reveal that each human value orientation is associated with its unique perceived AR values and that various perceived AR values influence customer satisfaction differently. Originality/value This study shows the pivotal role human value orientation plays in influencing customer perceived AR values and their impacts on customer satisfaction. The findings offer key implications for digital marketing segmentation." @default.
- W4290729769 created "2022-08-09" @default.
- W4290729769 creator A5073093082 @default.
- W4290729769 creator A5081945482 @default.
- W4290729769 creator A5082070577 @default.
- W4290729769 date "2022-08-09" @default.
- W4290729769 modified "2023-09-27" @default.
- W4290729769 title "Understanding customer satisfaction of augmented reality in retail: a human value orientation and consumption value perspective" @default.
- W4290729769 cites W1014856617 @default.
- W4290729769 cites W1515204934 @default.
- W4290729769 cites W1552850420 @default.
- W4290729769 cites W1584883541 @default.
- W4290729769 cites W1973277062 @default.
- W4290729769 cites W1973687016 @default.
- W4290729769 cites W1975999722 @default.
- W4290729769 cites W1982492178 @default.
- W4290729769 cites W1986329556 @default.
- W4290729769 cites W1987525872 @default.
- W4290729769 cites W1988681221 @default.
- W4290729769 cites W1995352808 @default.
- W4290729769 cites W1999378790 @default.
- W4290729769 cites W2004419598 @default.
- W4290729769 cites W2011155378 @default.
- W4290729769 cites W2015974333 @default.
- W4290729769 cites W2017946920 @default.
- W4290729769 cites W2021251247 @default.
- W4290729769 cites W2024924955 @default.
- W4290729769 cites W2024992851 @default.
- W4290729769 cites W2025896356 @default.
- W4290729769 cites W2026998614 @default.
- W4290729769 cites W2031282991 @default.
- W4290729769 cites W2044736331 @default.
- W4290729769 cites W2046362973 @default.
- W4290729769 cites W2048334413 @default.
- W4290729769 cites W2049745056 @default.
- W4290729769 cites W2057555830 @default.
- W4290729769 cites W2062173339 @default.
- W4290729769 cites W2062738172 @default.
- W4290729769 cites W2069490838 @default.
- W4290729769 cites W2070079639 @default.
- W4290729769 cites W2071342046 @default.
- W4290729769 cites W2071680986 @default.
- W4290729769 cites W2073564594 @default.
- W4290729769 cites W2073866452 @default.
- W4290729769 cites W2078448333 @default.
- W4290729769 cites W2100408980 @default.
- W4290729769 cites W2101916457 @default.
- W4290729769 cites W2106096361 @default.
- W4290729769 cites W2110691539 @default.
- W4290729769 cites W2110733496 @default.
- W4290729769 cites W2112524266 @default.
- W4290729769 cites W2119885190 @default.
- W4290729769 cites W2120789618 @default.
- W4290729769 cites W2125648203 @default.
- W4290729769 cites W2128539234 @default.
- W4290729769 cites W2142915065 @default.
- W4290729769 cites W2146543912 @default.
- W4290729769 cites W2149831328 @default.
- W4290729769 cites W2153584768 @default.
- W4290729769 cites W2164503718 @default.
- W4290729769 cites W2170312589 @default.
- W4290729769 cites W2284772332 @default.
- W4290729769 cites W2284822132 @default.
- W4290729769 cites W2332066856 @default.
- W4290729769 cites W2335498597 @default.
- W4290729769 cites W2465158492 @default.
- W4290729769 cites W2540108128 @default.
- W4290729769 cites W2585292421 @default.
- W4290729769 cites W2590930864 @default.
- W4290729769 cites W2592824640 @default.
- W4290729769 cites W2598465361 @default.
- W4290729769 cites W2599643693 @default.
- W4290729769 cites W2617667035 @default.
- W4290729769 cites W2724987513 @default.
- W4290729769 cites W2738929809 @default.
- W4290729769 cites W2742840052 @default.
- W4290729769 cites W2757551982 @default.
- W4290729769 cites W2787530923 @default.
- W4290729769 cites W2794509949 @default.
- W4290729769 cites W2898475880 @default.
- W4290729769 cites W2922096893 @default.
- W4290729769 cites W2923578873 @default.
- W4290729769 cites W2962864729 @default.
- W4290729769 cites W2991326444 @default.
- W4290729769 cites W2995576379 @default.
- W4290729769 cites W3014912797 @default.
- W4290729769 cites W3018181943 @default.
- W4290729769 cites W3036218202 @default.
- W4290729769 cites W3040962008 @default.
- W4290729769 cites W4234594357 @default.
- W4290729769 doi "https://doi.org/10.1108/itp-04-2021-0293" @default.
- W4290729769 hasPublicationYear "2022" @default.
- W4290729769 type Work @default.
- W4290729769 citedByCount "1" @default.
- W4290729769 countsByYear W42907297692023 @default.
- W4290729769 crossrefType "journal-article" @default.
- W4290729769 hasAuthorship W4290729769A5073093082 @default.
- W4290729769 hasAuthorship W4290729769A5081945482 @default.