Matches in SemOpenAlex for { <https://semopenalex.org/work/W4291777779> ?p ?o ?g. }
- W4291777779 endingPage "798" @default.
- W4291777779 startingPage "763" @default.
- W4291777779 abstract "Abstract In business processes, gaining customer satisfaction is vital for online retailing. In this way, it is necessary to identify the important factors for attracting and retaining customers in online retailing. Many factors are involved in efficient customer relationship management (CRM) systems. Their efficient implementation needs a deep focus on key customers, proper organization, knowledge management, technology, market, sales, ordering, support, and many other factors. Therefore, this paper examines the effective factors (including innovation management, market knowledge, competitive intelligence, entrepreneurship management, stakeholder management, project management, and business project management) on the efficiency of the CRM systems for online retailing. The data were collected from Digikala employees in Iran. Based on Morgan's table (Table A2 (Appendix)), 248 samples were randomly selected, and questionnaires were sent to employees, where 234 were fully answered. Research data and assumptions were evaluated using SPSS and PLS software. Research findings showed that innovation management (ß = .390, t = 6.426, p < .001), market knowledge (ß = .296, t = 4.864, p < .001), and competitive intelligence (ß = .115, t = 2.190, p < .005) directly impact the efficient CRM systems for online retailing. Stakeholder management (ß = .283, t = 9.713, p < .001), project management (ß = .229, t = 5.458, p < .001), and business project management (ß = .544, t = 11.351, p < .001) are also effective through the mediator variable of entrepreneurial management (ß = .143, t = 2.314, p < .005) on the efficient CRM systems for online retailing." @default.
- W4291777779 created "2022-08-16" @default.
- W4291777779 creator A5003942026 @default.
- W4291777779 creator A5015565739 @default.
- W4291777779 creator A5029256701 @default.
- W4291777779 creator A5061573656 @default.
- W4291777779 creator A5080195857 @default.
- W4291777779 date "2022-08-10" @default.
- W4291777779 modified "2023-09-23" @default.
- W4291777779 title "Efficient customer relationship management systems for online retailing: The investigation of the influential factors" @default.
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