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- W4292722239 endingPage "102917" @default.
- W4292722239 startingPage "102917" @default.
- W4292722239 abstract "• This research empirically analysed (N=639) the motives for photo sharing on Instagram. • Uses and Gratification Theory (UGT) was used as a theoretical lens. • The research identified seven gratifications for photo sharing on Instagram • The study reported that active users with disclosure and peer influence gratifications shared more photos online. Instagram is one of the fastest-growing photo sharing social media platforms. Drawing from the uses and gratification theory (U&G theory), this study examines the gratifications in photo sharing on Instagram. Participants were 639 respondents from India aged between 15 to 62 years. This study identified seven gratifications: disclosure, peer influence, trend influence, self-promotion, diversion, habitual pastime, and social interaction. Hierarchical regression of the survey reported that active users with disclosure and peer influence gratification shared more photos online. This study also found that: Age is in positive correlation with peer influence and negative correlation with diversion; gender differences were identified among disclosure, peer influence, self-promotion, and social interaction gratifications." @default.
- W4292722239 created "2022-08-23" @default.
- W4292722239 creator A5070354146 @default.
- W4292722239 date "2022-12-01" @default.
- W4292722239 modified "2023-09-30" @default.
- W4292722239 title "Uses and gratifications of photo sharing on Instagram" @default.
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- W4292722239 doi "https://doi.org/10.1016/j.ijhcs.2022.102917" @default.
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