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- W4292952125 abstract "Information design can be a persuasive practice to communicate social issues based on its features - data-based facts, visual-oriented presentations, and data-driven storytelling. It increases the public's awareness of a particular issue by revealing the corresponding data/fact; it facilitates their understanding of the issue by mapping the data in a clear, precise, and compelling way; and it can influence the public's opinion and steer their choices in a positive direction. Apart from the intrinsic persuasiveness carried out by data in social norms, the persuasive power of information design relies on rhetoric, the technique that makes the information or designer's argument convincing by appealing to the audience logically, credibly, and emotionally. However, the rhetorical strategies that designers use to appeal, nudge, and edify audiences are often hidden. Therefore, this paper performs an analysis of information design centering on persuasion while exploring the empirical use of rhetoric simultaneously. It focuses on studying one of the rhetorical techniques, analogies, based on the grammatical viewpoint of rhetoric and summarizes the features into a framework by three categories which I have termed as Embodiment, Association, and Metaphor. Finally, I implemented analogies to a design project communicating the social issue of recycling contamination to better understand and experience rhetorical methods in practice. This research provides a systematic review of rhetorical analogies in information design which lays a solid foundation for design practitioners to refer to. It also encourages designers to think of their role when communicating social issues - as persuaders, not just informers - to persuade audiences to observe and understand but reflect and act as well.--Author's abstract" @default.
- W4292952125 created "2022-08-24" @default.
- W4292952125 creator A5021407191 @default.
- W4292952125 date "2022-08-24" @default.
- W4292952125 modified "2023-10-16" @default.
- W4292952125 title "Designing for persuasion" @default.
- W4292952125 doi "https://doi.org/10.17760/d20416809" @default.
- W4292952125 hasPublicationYear "2022" @default.
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