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- W4292971595 abstract "One aspect of product perception is the design age, a visible time stamp embedded in the form language and product shape. With a conjoint analysis, specific design elements of the car including headlights, exterior body, radiator grille and colour are examined with regard to their influence on the design age. An online study shows that the headlights and exterior bodywork significantly influence the perceived age. Thus, they have the potential to make the car design appear significantly older or younger. The research approach also allows the extent of the influence to be quantified." @default.
- W4292971595 created "2022-08-24" @default.
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- W4292971595 date "2022-01-01" @default.
- W4292971595 modified "2023-09-28" @default.
- W4292971595 title "Quantifying Influences on Perceived Design Age in Cars: A Conjoint Analysis" @default.
- W4292971595 doi "https://doi.org/10.35199/norddesign2022.11" @default.
- W4292971595 hasPublicationYear "2022" @default.
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