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- W4293067462 abstract "The primary aim of this case study is to examine how Irish media has adapted the albert carbon calculator to help green media production across the sector. This study will outline how RTÉ, TG4, Virgin Media Television, together with independent film producers and funders, as well as regulators, have helped to seed these innovative models of greening production over the last few years. The resultant ‘GreenScreening’ Irish initiative will be explored in this chapter to illustrate evolving best practice around sustainable media production into the future, and hopefully help create collaborations between industry and academia, all the while developing the media industry’s capacity to mitigate climate impacts. Especially, having faced into a difficult post-COVID world, we have opportunities to develop and uncover new ways of creating environmentally sustainable media products and sow the seeds of more effective green storylines.KeywordsBest practiceCarbon calculatorGreenScreeningIreland" @default.
- W4293067462 created "2022-08-26" @default.
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- W4293067462 date "2022-01-01" @default.
- W4293067462 modified "2023-09-24" @default.
- W4293067462 title "Greening the Media Industry: A Case Study of Ireland" @default.
- W4293067462 cites W2141980633 @default.
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- W4293067462 doi "https://doi.org/10.1007/978-3-030-98120-4_7" @default.
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