Matches in SemOpenAlex for { <https://semopenalex.org/work/W4293088052> ?p ?o ?g. }
Showing items 1 to 71 of
71
with 100 items per page.
- W4293088052 endingPage "14" @default.
- W4293088052 startingPage "14" @default.
- W4293088052 abstract "The use of social media as a new medium in marketing has been considered quite effective. The users obtain plenty of marketing benefits through social media. TikTok social media has been recently famous amidst the society. This social media with a short video has the advantages to draw the attention of the viewers. The use of social media in marketing creates comments in the form of E-WOM which enables it to impact the image of an organization or company. This research uses a quantitative research method, taking 100 members of the campus tour of Universitas Muhammadiyah Ponorogo in 2021 as the sample. The marketing strategy using social media is executed by the technical implementation unit of the new student admissions of Universitas Muhammadiyah Ponorogo by creating a short video uploaded in its Instagram account. The organizational image becomes a dependent variable of this research which will be tested by the use of TikTok as an independent variable and E-WOM as a mediator variable. The result of this research shows that E-WOM has a positive influence in mediating the impact of TikTok use toward the organizational image of Universitas Muhammadiyah Ponorogo." @default.
- W4293088052 created "2022-08-26" @default.
- W4293088052 creator A5001642527 @default.
- W4293088052 creator A5021160462 @default.
- W4293088052 creator A5032563540 @default.
- W4293088052 date "2022-03-27" @default.
- W4293088052 modified "2023-10-18" @default.
- W4293088052 title "The Role of Electronic Worth of Mouth in Mediating TikTok Social Media Toward The Organizational Image of Universitas Muhammadiyah Ponorogo" @default.
- W4293088052 doi "https://doi.org/10.24269/ekuilibrium.v17i1.4025" @default.
- W4293088052 hasPublicationYear "2022" @default.
- W4293088052 type Work @default.
- W4293088052 citedByCount "0" @default.
- W4293088052 crossrefType "journal-article" @default.
- W4293088052 hasAuthorship W4293088052A5001642527 @default.
- W4293088052 hasAuthorship W4293088052A5021160462 @default.
- W4293088052 hasAuthorship W4293088052A5032563540 @default.
- W4293088052 hasBestOaLocation W42930880521 @default.
- W4293088052 hasConcept C112698675 @default.
- W4293088052 hasConcept C136764020 @default.
- W4293088052 hasConcept C144024400 @default.
- W4293088052 hasConcept C144133560 @default.
- W4293088052 hasConcept C149923435 @default.
- W4293088052 hasConcept C15744967 @default.
- W4293088052 hasConcept C162853370 @default.
- W4293088052 hasConcept C17744445 @default.
- W4293088052 hasConcept C185592680 @default.
- W4293088052 hasConcept C198531522 @default.
- W4293088052 hasConcept C2779709291 @default.
- W4293088052 hasConcept C2908647359 @default.
- W4293088052 hasConcept C39549134 @default.
- W4293088052 hasConcept C41008148 @default.
- W4293088052 hasConcept C43617362 @default.
- W4293088052 hasConcept C518677369 @default.
- W4293088052 hasConcept C71901391 @default.
- W4293088052 hasConceptScore W4293088052C112698675 @default.
- W4293088052 hasConceptScore W4293088052C136764020 @default.
- W4293088052 hasConceptScore W4293088052C144024400 @default.
- W4293088052 hasConceptScore W4293088052C144133560 @default.
- W4293088052 hasConceptScore W4293088052C149923435 @default.
- W4293088052 hasConceptScore W4293088052C15744967 @default.
- W4293088052 hasConceptScore W4293088052C162853370 @default.
- W4293088052 hasConceptScore W4293088052C17744445 @default.
- W4293088052 hasConceptScore W4293088052C185592680 @default.
- W4293088052 hasConceptScore W4293088052C198531522 @default.
- W4293088052 hasConceptScore W4293088052C2779709291 @default.
- W4293088052 hasConceptScore W4293088052C2908647359 @default.
- W4293088052 hasConceptScore W4293088052C39549134 @default.
- W4293088052 hasConceptScore W4293088052C41008148 @default.
- W4293088052 hasConceptScore W4293088052C43617362 @default.
- W4293088052 hasConceptScore W4293088052C518677369 @default.
- W4293088052 hasConceptScore W4293088052C71901391 @default.
- W4293088052 hasIssue "1" @default.
- W4293088052 hasLocation W42930880521 @default.
- W4293088052 hasOpenAccess W4293088052 @default.
- W4293088052 hasPrimaryLocation W42930880521 @default.
- W4293088052 hasRelatedWork W1965710045 @default.
- W4293088052 hasRelatedWork W2215519727 @default.
- W4293088052 hasRelatedWork W2405329296 @default.
- W4293088052 hasRelatedWork W2748952813 @default.
- W4293088052 hasRelatedWork W2899084033 @default.
- W4293088052 hasRelatedWork W2912715904 @default.
- W4293088052 hasRelatedWork W3089077378 @default.
- W4293088052 hasRelatedWork W3118312286 @default.
- W4293088052 hasRelatedWork W3177515549 @default.
- W4293088052 hasRelatedWork W4362496520 @default.
- W4293088052 hasVolume "17" @default.
- W4293088052 isParatext "false" @default.
- W4293088052 isRetracted "false" @default.
- W4293088052 workType "article" @default.