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- W4293254926 abstract "Pour combattre les fausses croyances liées au mal de dos, l’Assurance Maladie déploie un programme de sensibilisation multicanal visant à installer un nouveau comportement : en cas de mal de dos, le maintien de l’activité, qu’elle soit physique, quotidienne ou professionnelle, est la meilleure voie vers la guérison. Ce programme a pour slogan « le bon traitement, c’est le mouvement ! ». Sur le principe, le marketing social semble pertinent pour promouvoir le fait de bouger en cas de lombalgie. En pratique, les outils mis à disposition semblent manquer de rigueur scientifique et de cohérence car nous retrouvons des messages contradictoires. L’expertise et l’implication du kinésithérapeute dans le développement de ce genre de programme de prévention et de promotion de la santé sont essentielles. To combat the false beliefs associated with back pain, the French health insurance system is rolling out a multi-channel awareness program aimed at installing a new behavior: in the event of back pain, maintaining activity, whether physical, daily or professional, is the best way to recovery. The slogan of this program is “the right treatment is movement”. In principle, social marketing seems relevant to promote moving in the case of low back pain. In practice, the tools made available seem to lack scientific rigor and consistency because we find contradictory messages. The expertise and involvement of the physiotherapist in the development of this type of prevention and health promotion program are essential." @default.
- W4293254926 created "2022-08-27" @default.
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- W4293254926 date "2022-05-01" @default.
- W4293254926 modified "2023-09-30" @default.
- W4293254926 title "Marketing social et lombalgie" @default.
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- W4293254926 doi "https://doi.org/10.1016/j.kine.2022.02.014" @default.
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