FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4293353048> ?p ?o ?g. }

• W4293353048 endingPage "84" @default.
• W4293353048 startingPage "66" @default.
• W4293353048 abstract "With the proliferation of mobile communication technology, many firms, including retailers and consumer banks, are making efforts to develop mobile platforms to better engage with their customers and reduce operational costs. However, the cost advantage of these mobile technologies will not yield fruition unless the mobile channel accounts for a significant share of total transactions. In this article, we explore potential options for firms to promote usage of the mobile channel. To achieve this, we propose a hidden Markov model to both model customers’ decisions and assess different managerial strategies through simulations. While we apply our proposed model to data from a leading financial institution, our approach is equally applicable to other retail settings. The results show that customers’ choices of services and channels are sensitive to process time by type of channel. A 10% increase in process time through non-mobile channels leads to a nearly 14% increase in utilization of mobile banking channel. Therefore, retailing firms could potentially influence customers’ choice of different channels by changing channel-specific process times. Motivated by these findings, we present and compare performances across five different policies, in promoting the usage of mobile channel. Drawing on our simulation results, we also make personalized policy recommendations to firms facing different levels of financial constraints. For those with financial constraints, we recommend a policy of increasing process time for a selected subset of service requests through non-mobile channels. Firms not constrained by the resources might be better off improving process time with the mobile channel by targeting customers identified as having a better relationship with the firm." @default.
• W4293353048 created "2022-08-27" @default.
• W4293353048 creator A5036096706 @default.
• W4293353048 creator A5089471740 @default.
• W4293353048 date "2023-03-01" @default.
• W4293353048 modified "2023-10-18" @default.
• W4293353048 title "Evaluating strategies for promoting retail mobile channel using a hidden Markov model" @default.
• W4293353048 cites W1170970399 @default.
• W4293353048 cites W1977742349 @default.
• W4293353048 cites W1983225075 @default.
• W4293353048 cites W1998980592 @default.
• W4293353048 cites W2039306680 @default.
• W4293353048 cites W2052835589 @default.
• W4293353048 cites W2054109710 @default.
• W4293353048 cites W2054510029 @default.
• W4293353048 cites W2059183841 @default.
• W4293353048 cites W2066482158 @default.
• W4293353048 cites W2112995663 @default.
• W4293353048 cites W2116388325 @default.
• W4293353048 cites W2131661678 @default.
• W4293353048 cites W2145804171 @default.
• W4293353048 cites W2148271179 @default.
• W4293353048 cites W2150769815 @default.
• W4293353048 cites W2415245528 @default.
• W4293353048 cites W2587336072 @default.
• W4293353048 cites W2898942427 @default.
• W4293353048 cites W2936394707 @default.
• W4293353048 cites W2970807495 @default.
• W4293353048 cites W3011865677 @default.
• W4293353048 cites W3125877494 @default.
• W4293353048 cites W4240969601 @default.
• W4293353048 cites W4251859756 @default.
• W4293353048 cites W4255563701 @default.
• W4293353048 doi "https://doi.org/10.1016/j.jretai.2022.07.001" @default.
• W4293353048 hasPublicationYear "2023" @default.
• W4293353048 type Work @default.
• W4293353048 citedByCount "0" @default.
• W4293353048 crossrefType "journal-article" @default.
• W4293353048 hasAuthorship W4293353048A5036096706 @default.
• W4293353048 hasAuthorship W4293353048A5089471740 @default.
• W4293353048 hasConcept C10138342 @default.
• W4293353048 hasConcept C111919701 @default.
• W4293353048 hasConcept C127162648 @default.
• W4293353048 hasConcept C144133560 @default.
• W4293353048 hasConcept C144543869 @default.
• W4293353048 hasConcept C160949748 @default.
• W4293353048 hasConcept C162853370 @default.
• W4293353048 hasConcept C2775930393 @default.
• W4293353048 hasConcept C2779601481 @default.
• W4293353048 hasConcept C2780378061 @default.
• W4293353048 hasConcept C2780559388 @default.
• W4293353048 hasConcept C2781307350 @default.
• W4293353048 hasConcept C40700 @default.
• W4293353048 hasConcept C41008148 @default.
• W4293353048 hasConcept C60952562 @default.
• W4293353048 hasConcept C76155785 @default.
• W4293353048 hasConcept C95491727 @default.
• W4293353048 hasConcept C98045186 @default.
• W4293353048 hasConceptScore W4293353048C10138342 @default.
• W4293353048 hasConceptScore W4293353048C111919701 @default.
• W4293353048 hasConceptScore W4293353048C127162648 @default.
• W4293353048 hasConceptScore W4293353048C144133560 @default.
• W4293353048 hasConceptScore W4293353048C144543869 @default.
• W4293353048 hasConceptScore W4293353048C160949748 @default.
• W4293353048 hasConceptScore W4293353048C162853370 @default.
• W4293353048 hasConceptScore W4293353048C2775930393 @default.
• W4293353048 hasConceptScore W4293353048C2779601481 @default.
• W4293353048 hasConceptScore W4293353048C2780378061 @default.
• W4293353048 hasConceptScore W4293353048C2780559388 @default.
• W4293353048 hasConceptScore W4293353048C2781307350 @default.
• W4293353048 hasConceptScore W4293353048C40700 @default.
• W4293353048 hasConceptScore W4293353048C41008148 @default.
• W4293353048 hasConceptScore W4293353048C60952562 @default.
• W4293353048 hasConceptScore W4293353048C76155785 @default.
• W4293353048 hasConceptScore W4293353048C95491727 @default.
• W4293353048 hasConceptScore W4293353048C98045186 @default.
• W4293353048 hasIssue "1" @default.
• W4293353048 hasLocation W42933530481 @default.
• W4293353048 hasOpenAccess W4293353048 @default.
• W4293353048 hasPrimaryLocation W42933530481 @default.
• W4293353048 hasRelatedWork W1032235446 @default.
• W4293353048 hasRelatedWork W1978652236 @default.
• W4293353048 hasRelatedWork W2100594433 @default.
• W4293353048 hasRelatedWork W2109316474 @default.
• W4293353048 hasRelatedWork W2142273710 @default.
• W4293353048 hasRelatedWork W2151425941 @default.
• W4293353048 hasRelatedWork W2154498492 @default.
• W4293353048 hasRelatedWork W2167346259 @default.
• W4293353048 hasRelatedWork W2281379705 @default.
• W4293353048 hasRelatedWork W41266272 @default.
• W4293353048 hasVolume "99" @default.
• W4293353048 isParatext "false" @default.
• W4293353048 isRetracted "false" @default.
• W4293353048 workType "article" @default.