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- W4295276577 endingPage "103094" @default.
- W4295276577 startingPage "103094" @default.
- W4295276577 abstract "This study adopts an integrated approach and combines the theory of planned behavior and push-pull theory to unpack the antecedents of customer switching intention in a contextual setting (Western Australia) that has a regulated electricity market. Partial least squares structural equation modeling was used to analyze data from a survey of 405 retail electricity consumers, which reveals that perceived relative price, electronic word-of-mouth, customer-based reputation of a service provider, past switching experience, and subjective norms significantly influence attitude toward switching and switching intention. Our findings contribute to the literature on retail electricity markets by showing the importance of customer-based reputation and positive electronic word-of-mouth in shaping consumers’ attitude and intention toward switching their electricity providers. The results also provide insights for electricity retailers to design better offerings and control customer switching." @default.
- W4295276577 created "2022-09-12" @default.
- W4295276577 creator A5021018408 @default.
- W4295276577 creator A5052687171 @default.
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- W4295276577 creator A5078416453 @default.
- W4295276577 creator A5090143188 @default.
- W4295276577 date "2022-11-01" @default.
- W4295276577 modified "2023-10-18" @default.
- W4295276577 title "Determinants of switching intention in the electricity markets - An integrated structural model approach" @default.
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