Matches in SemOpenAlex for { <https://semopenalex.org/work/W4295406852> ?p ?o ?g. }
- W4295406852 abstract "Abstract User-centric design within organizations is crucial for developing information technology that offers optimal usability and user experience. Personas are a central user-centered design technique that puts people before technology and helps decision makers understand the needs and wants of the end-user segments of their products, systems, and services. However, it is not clear how ready organizations are to adopt persona thinking. To address these concerns, we develop and validate the Persona Readiness Scale (PRS), a survey instrument to measure organizational readiness for personas. After a 12-person qualitative pilot study, the PRS was administered to 372 professionals across different industries to examine its reliability and validity, including 125 for exploratory factor analysis and 247 for confirmatory factor analysis. The confirmatory factor analysis indicated a good fit with five dimensions: Culture readiness, Knowledge readiness, Data and systems readiness, Capability readiness, and Goal readiness. Higher persona readiness is positively associated with the respondents’ evaluations of successful persona projects. Organizations can apply the resulting 18-item scale to identify areas of improvement before initiating costly persona projects towards the overarching goal of user-centric product development. Located at the cross-section of information systems and human–computer interaction, our research provides a valuable instrument for organizations wanting to leverage personas towards more user-centric and empathetic decision making about users." @default.
- W4295406852 created "2022-09-13" @default.
- W4295406852 creator A5023554560 @default.
- W4295406852 creator A5026564490 @default.
- W4295406852 creator A5044919668 @default.
- W4295406852 creator A5046458011 @default.
- W4295406852 creator A5047710456 @default.
- W4295406852 creator A5063752021 @default.
- W4295406852 creator A5083126896 @default.
- W4295406852 date "2022-09-13" @default.
- W4295406852 modified "2023-10-09" @default.
- W4295406852 title "Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas" @default.
- W4295406852 cites W116458270 @default.
- W4295406852 cites W1248593972 @default.
- W4295406852 cites W1445218118 @default.
- W4295406852 cites W1561467164 @default.
- W4295406852 cites W1817870777 @default.
- W4295406852 cites W1965984991 @default.
- W4295406852 cites W1973203990 @default.
- W4295406852 cites W1973654566 @default.
- W4295406852 cites W1986084465 @default.
- W4295406852 cites W1987445317 @default.
- W4295406852 cites W1988219144 @default.
- W4295406852 cites W199197192 @default.
- W4295406852 cites W1998347209 @default.
- W4295406852 cites W2003355522 @default.
- W4295406852 cites W2004906925 @default.
- W4295406852 cites W2006213046 @default.
- W4295406852 cites W2013266869 @default.
- W4295406852 cites W2015437563 @default.
- W4295406852 cites W2018201949 @default.
- W4295406852 cites W2021618536 @default.
- W4295406852 cites W2025921730 @default.
- W4295406852 cites W2035833221 @default.
- W4295406852 cites W2037965717 @default.
- W4295406852 cites W2047765435 @default.
- W4295406852 cites W2047883041 @default.
- W4295406852 cites W2048264263 @default.
- W4295406852 cites W2053026473 @default.
- W4295406852 cites W2056453713 @default.
- W4295406852 cites W2061404642 @default.
- W4295406852 cites W2071666535 @default.
- W4295406852 cites W2076762167 @default.
- W4295406852 cites W2082426156 @default.
- W4295406852 cites W2084140483 @default.
- W4295406852 cites W2103024011 @default.
- W4295406852 cites W2125076921 @default.
- W4295406852 cites W2125259630 @default.
- W4295406852 cites W2132596409 @default.
- W4295406852 cites W2141079146 @default.
- W4295406852 cites W2145515414 @default.
- W4295406852 cites W2150300796 @default.
- W4295406852 cites W2152209726 @default.
- W4295406852 cites W2159466611 @default.
- W4295406852 cites W2161128771 @default.
- W4295406852 cites W2207174780 @default.
- W4295406852 cites W2470762232 @default.
- W4295406852 cites W2475552489 @default.
- W4295406852 cites W2478955812 @default.
- W4295406852 cites W2506316937 @default.
- W4295406852 cites W2509669135 @default.
- W4295406852 cites W2547408492 @default.
- W4295406852 cites W2585292421 @default.
- W4295406852 cites W2610481134 @default.
- W4295406852 cites W2616845158 @default.
- W4295406852 cites W2778118732 @default.
- W4295406852 cites W2779206865 @default.
- W4295406852 cites W2790889206 @default.
- W4295406852 cites W2800757353 @default.
- W4295406852 cites W2810458930 @default.
- W4295406852 cites W2888267224 @default.
- W4295406852 cites W2891848102 @default.
- W4295406852 cites W2898706124 @default.
- W4295406852 cites W2899682221 @default.
- W4295406852 cites W2904570206 @default.
- W4295406852 cites W2910027896 @default.
- W4295406852 cites W2911070633 @default.
- W4295406852 cites W2917425827 @default.
- W4295406852 cites W2942989917 @default.
- W4295406852 cites W2955315757 @default.
- W4295406852 cites W2965102853 @default.
- W4295406852 cites W2968502480 @default.
- W4295406852 cites W2973558113 @default.
- W4295406852 cites W2990368336 @default.
- W4295406852 cites W3012119719 @default.
- W4295406852 cites W3015410015 @default.
- W4295406852 cites W3017078050 @default.
- W4295406852 cites W3019602516 @default.
- W4295406852 cites W3029576997 @default.
- W4295406852 cites W3032424578 @default.
- W4295406852 cites W3032525876 @default.
- W4295406852 cites W3041530093 @default.
- W4295406852 cites W3081513490 @default.
- W4295406852 cites W3094767672 @default.
- W4295406852 cites W3125976894 @default.
- W4295406852 cites W3127542694 @default.
- W4295406852 cites W3163077713 @default.
- W4295406852 cites W3206843296 @default.
- W4295406852 cites W3213325158 @default.
- W4295406852 cites W3216173295 @default.