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- W4295935254 abstract "Digital technologies are used extensively by both producers and consumers. While this makes it easier for both types of actors to interact and co-create value, increasing the prevalence of this process, the very fact of mediating an interaction through a particular type of technology (digital media in this instance) influences its character as well. Therefore, the purpose of the chapter is to conceptualise the characteristics of digital co-creation within the theoretical framework of Service-Dominant Logic (SDL). We do this by contrasting digital co-creation with co-creation occurring in the context of the “real”, unmediated world. We contribute to SDL literature by suggesting five characteristics of digital value co-creation, distinguishing it from co-creation occurring in the unmediated context: co-presence, automatization, simulation, antagonism and playfulness. We illustrate these traits with real-life examples. Additionally, we conceptualise how these characteristics are linked with the most important traits of modern digital consumers." @default.
- W4295935254 created "2022-09-16" @default.
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- W4295935254 date "2022-01-01" @default.
- W4295935254 modified "2023-09-26" @default.
- W4295935254 title "Contemporary Digital Consumers: “Real” Versus Virtual Value Co-creation" @default.
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- W4295935254 doi "https://doi.org/10.1007/978-981-19-5154-1_10" @default.
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