FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4295957501> ?p ?o ?g. }

• W4295957501 endingPage "e10599" @default.
• W4295957501 startingPage "e10599" @default.
• W4295957501 abstract "Purchase intention has become a critical issue to the marketers of smartphones as the market has become very competitive, volatile, uncertain and dynamic during Covid-19 than ever before. For sustaining in the competitive market, every marketer is trying to upgrade its product appearance, product quality, service quality, attractive features, and latest version of software as a whole. This study has investigated the effects of product features, brand image, product price, and social influences on young customers' purchase intention of smartphone during this Covid-19 pandemic time. Survey was conducted using structured questionnaire by collecting data from 305 respondents by using convenience sampling technique. Statistical Package for the Social Sciences (SPSS) integrated with AMOS was employed for data analysis. Cronbach's alpha, composite reliability and average variance extracted (AVE) were used to test the reliability and validity of the collected data while hypotheses were tested by using Structural equation modeling (SEM). The findings of the study shows that, there is a significant effect of product features, brand image, and product price on purchase intention of a smartphone but social influences has no significant impact on young customers' purchase intention. The study results will help the smartphone marketers to redesign their pandemic and post pandemic segmenting, targeting, differentiation and positioning strategies. Practical and managerial implications along with the future research directions have been discussed at the end of this paper also." @default.
• W4295957501 created "2022-09-16" @default.
• W4295957501 creator A5002624964 @default.
• W4295957501 creator A5009100308 @default.
• W4295957501 creator A5052910738 @default.
• W4295957501 creator A5080552645 @default.
• W4295957501 creator A5085222024 @default.
• W4295957501 date "2022-09-01" @default.
• W4295957501 modified "2023-10-01" @default.
• W4295957501 title "Factors affecting young customers’ smartphone purchase intention during Covid-19 pandemic" @default.
• W4295957501 cites W1560565237 @default.
• W4295957501 cites W1569270043 @default.
• W4295957501 cites W1578528574 @default.
• W4295957501 cites W1791587663 @default.
• W4295957501 cites W1973705218 @default.
• W4295957501 cites W1975555808 @default.
• W4295957501 cites W1978082158 @default.
• W4295957501 cites W1980336349 @default.
• W4295957501 cites W1981885962 @default.
• W4295957501 cites W1993760488 @default.
• W4295957501 cites W1997320786 @default.
• W4295957501 cites W2000514067 @default.
• W4295957501 cites W2005920973 @default.
• W4295957501 cites W2018803715 @default.
• W4295957501 cites W2036581672 @default.
• W4295957501 cites W2049300055 @default.
• W4295957501 cites W2060549586 @default.
• W4295957501 cites W2071666535 @default.
• W4295957501 cites W2093960187 @default.
• W4295957501 cites W2096916541 @default.
• W4295957501 cites W2099697766 @default.
• W4295957501 cites W2100379340 @default.
• W4295957501 cites W2121077706 @default.
• W4295957501 cites W2139724640 @default.
• W4295957501 cites W2147167010 @default.
• W4295957501 cites W2148695488 @default.
• W4295957501 cites W2168569455 @default.
• W4295957501 cites W2288815362 @default.
• W4295957501 cites W2291710737 @default.
• W4295957501 cites W2316492742 @default.
• W4295957501 cites W2339486778 @default.
• W4295957501 cites W2343102043 @default.
• W4295957501 cites W2730204906 @default.
• W4295957501 cites W2737649144 @default.
• W4295957501 cites W2768368379 @default.
• W4295957501 cites W2788604330 @default.
• W4295957501 cites W2899255676 @default.
• W4295957501 cites W2944599135 @default.
• W4295957501 cites W3032750293 @default.
• W4295957501 cites W3107867506 @default.
• W4295957501 cites W3121427745 @default.
• W4295957501 cites W3123519095 @default.
• W4295957501 cites W3154464007 @default.
• W4295957501 cites W3160489614 @default.
• W4295957501 cites W3175148867 @default.
• W4295957501 cites W3183760685 @default.
• W4295957501 cites W3188696070 @default.
• W4295957501 cites W3193668888 @default.
• W4295957501 cites W3212107732 @default.
• W4295957501 cites W4232591329 @default.
• W4295957501 cites W4233358554 @default.
• W4295957501 cites W4235678817 @default.
• W4295957501 cites W4238559129 @default.
• W4295957501 cites W4239270009 @default.
• W4295957501 cites W4242226600 @default.
• W4295957501 cites W4251225733 @default.
• W4295957501 cites W4283837153 @default.
• W4295957501 cites W4366326275 @default.
• W4295957501 doi "https://doi.org/10.1016/j.heliyon.2022.e10599" @default.
• W4295957501 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/36124137" @default.
• W4295957501 hasPublicationYear "2022" @default.
• W4295957501 type Work @default.
• W4295957501 citedByCount "2" @default.
• W4295957501 countsByYear W42959575012023 @default.
• W4295957501 crossrefType "journal-article" @default.
• W4295957501 hasAuthorship W4295957501A5002624964 @default.
• W4295957501 hasAuthorship W4295957501A5009100308 @default.
• W4295957501 hasAuthorship W4295957501A5052910738 @default.
• W4295957501 hasAuthorship W4295957501A5080552645 @default.
• W4295957501 hasAuthorship W4295957501A5085222024 @default.
• W4295957501 hasBestOaLocation W42959575012 @default.
• W4295957501 hasConcept C106906290 @default.
• W4295957501 hasConcept C111472728 @default.
• W4295957501 hasConcept C112698675 @default.
• W4295957501 hasConcept C119857082 @default.
• W4295957501 hasConcept C136764020 @default.
• W4295957501 hasConcept C138885662 @default.
• W4295957501 hasConcept C142724271 @default.
• W4295957501 hasConcept C144133560 @default.
• W4295957501 hasConcept C162853370 @default.
• W4295957501 hasConcept C2524010 @default.
• W4295957501 hasConcept C2779134260 @default.
• W4295957501 hasConcept C2779530757 @default.
• W4295957501 hasConcept C2780378061 @default.
• W4295957501 hasConcept C3008058167 @default.
• W4295957501 hasConcept C33923547 @default.
• W4295957501 hasConcept C41008148 @default.
• W4295957501 hasConcept C518677369 @default.

• next