Matches in SemOpenAlex for { <https://semopenalex.org/work/W4296250064> ?p ?o ?g. }
Showing items 1 to 89 of
89
with 100 items per page.
- W4296250064 endingPage "396" @default.
- W4296250064 startingPage "380" @default.
- W4296250064 abstract "Over its first decade Instagram became central to Facebook’s dominance of audience and advertising markets. In this article, we critically examine how marketing and advertising trade press documented the development of advertising and retail on the platform. Instagram’s platformization involved formalizing relationships among users, influencers, creators, advertisers, retailers, and analytics services. The development of advertising and retail on the platform was characterized by open-ended third-party experimentation and innovation, which was gradually incorporated into, and controlled by, the platform. Advertisers and marketers increasingly approach the platform not just as an advertising service, but an end-to-end advertising, analytics and retail infrastructure. While much attention has been given to the promotional and influencer culture of Instagram, advertisers and marketers saw it as an opportunity to integrate advertising with retail. We argue that Instagram has platformized practices of looking and buying historically associated with department stores, malls, home shopping, and catalogs." @default.
- W4296250064 created "2022-09-19" @default.
- W4296250064 creator A5010630166 @default.
- W4296250064 creator A5014001597 @default.
- W4296250064 creator A5036543173 @default.
- W4296250064 date "2022-09-09" @default.
- W4296250064 modified "2023-09-24" @default.
- W4296250064 title "Optimizing Looking and Buying on Instagram: Tracing the Platformization of Advertising and Retail on Mobile Social Media" @default.
- W4296250064 cites W2137183069 @default.
- W4296250064 cites W2151383892 @default.
- W4296250064 cites W2184763095 @default.
- W4296250064 cites W2337934060 @default.
- W4296250064 cites W2489037093 @default.
- W4296250064 cites W2512228757 @default.
- W4296250064 cites W2621140031 @default.
- W4296250064 cites W2767377524 @default.
- W4296250064 cites W2905002332 @default.
- W4296250064 cites W2905102348 @default.
- W4296250064 cites W2918071506 @default.
- W4296250064 cites W2943390543 @default.
- W4296250064 cites W3044088060 @default.
- W4296250064 cites W3092173809 @default.
- W4296250064 cites W3157153132 @default.
- W4296250064 cites W4231877544 @default.
- W4296250064 cites W4253236574 @default.
- W4296250064 cites W611529482 @default.
- W4296250064 doi "https://doi.org/10.1177/15274764221123033" @default.
- W4296250064 hasPublicationYear "2022" @default.
- W4296250064 type Work @default.
- W4296250064 citedByCount "0" @default.
- W4296250064 crossrefType "journal-article" @default.
- W4296250064 hasAuthorship W4296250064A5010630166 @default.
- W4296250064 hasAuthorship W4296250064A5014001597 @default.
- W4296250064 hasAuthorship W4296250064A5036543173 @default.
- W4296250064 hasConcept C110875604 @default.
- W4296250064 hasConcept C112698675 @default.
- W4296250064 hasConcept C12718992 @default.
- W4296250064 hasConcept C136764020 @default.
- W4296250064 hasConcept C144133560 @default.
- W4296250064 hasConcept C162853370 @default.
- W4296250064 hasConcept C17744445 @default.
- W4296250064 hasConcept C192975520 @default.
- W4296250064 hasConcept C199539241 @default.
- W4296250064 hasConcept C2522767166 @default.
- W4296250064 hasConcept C26011011 @default.
- W4296250064 hasConcept C41008148 @default.
- W4296250064 hasConcept C512338625 @default.
- W4296250064 hasConcept C518677369 @default.
- W4296250064 hasConcept C54649085 @default.
- W4296250064 hasConcept C56408696 @default.
- W4296250064 hasConcept C79158427 @default.
- W4296250064 hasConceptScore W4296250064C110875604 @default.
- W4296250064 hasConceptScore W4296250064C112698675 @default.
- W4296250064 hasConceptScore W4296250064C12718992 @default.
- W4296250064 hasConceptScore W4296250064C136764020 @default.
- W4296250064 hasConceptScore W4296250064C144133560 @default.
- W4296250064 hasConceptScore W4296250064C162853370 @default.
- W4296250064 hasConceptScore W4296250064C17744445 @default.
- W4296250064 hasConceptScore W4296250064C192975520 @default.
- W4296250064 hasConceptScore W4296250064C199539241 @default.
- W4296250064 hasConceptScore W4296250064C2522767166 @default.
- W4296250064 hasConceptScore W4296250064C26011011 @default.
- W4296250064 hasConceptScore W4296250064C41008148 @default.
- W4296250064 hasConceptScore W4296250064C512338625 @default.
- W4296250064 hasConceptScore W4296250064C518677369 @default.
- W4296250064 hasConceptScore W4296250064C54649085 @default.
- W4296250064 hasConceptScore W4296250064C56408696 @default.
- W4296250064 hasConceptScore W4296250064C79158427 @default.
- W4296250064 hasFunder F4320334704 @default.
- W4296250064 hasIssue "4" @default.
- W4296250064 hasLocation W42962500641 @default.
- W4296250064 hasOpenAccess W4296250064 @default.
- W4296250064 hasPrimaryLocation W42962500641 @default.
- W4296250064 hasRelatedWork W2908586511 @default.
- W4296250064 hasRelatedWork W3011068128 @default.
- W4296250064 hasRelatedWork W3122579805 @default.
- W4296250064 hasRelatedWork W3126656022 @default.
- W4296250064 hasRelatedWork W3169571729 @default.
- W4296250064 hasRelatedWork W324811437 @default.
- W4296250064 hasRelatedWork W4296250064 @default.
- W4296250064 hasRelatedWork W2946340776 @default.
- W4296250064 hasRelatedWork W2975054290 @default.
- W4296250064 hasRelatedWork W2991770634 @default.
- W4296250064 hasVolume "24" @default.
- W4296250064 isParatext "false" @default.
- W4296250064 isRetracted "false" @default.
- W4296250064 workType "article" @default.