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- W4296538514 endingPage "097215092211208" @default.
- W4296538514 startingPage "097215092211208" @default.
- W4296538514 abstract "Mobile payment (m-payment) still lacks widespread acceptance among Bangladeshi users despite its enormous possibilities. Previous studies have identified the reasons behind such reluctant usage intentions based on the data collected from regular m-payment users in Bangladesh. However, in Bangladesh, no study has considered the first-time user experience, which reflects initial trust yet. Therefore, the study was undertaken to identify the factors determining initial trust and their impact on m-payment usage intention in Bangladesh. We applied the structural equation modelling method to conduct an analysis of 284 first-time m-payment user data in Bangladesh. Initial trust was found positively influenced by perceived ubiquity, perceived security and perceived ease of use; perceived usefulness and the intention to use m-payments were found positively affected by initial trust. The study also revealed the positive association of users’ personal innovativeness and the negative association of perceived cost on m-payment usage intention. The mediation effects of initial trust were also found significant. The study recommends building initial user trust and service provider measures to encourage m-payment usage intention." @default.
- W4296538514 created "2022-09-21" @default.
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- W4296538514 date "2022-09-21" @default.
- W4296538514 modified "2023-09-26" @default.
- W4296538514 title "Initial Trust and Usage Intention: A Study on Mobile Payment Adoption in Bangladesh" @default.
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- W4296538514 doi "https://doi.org/10.1177/09721509221120805" @default.
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