Matches in SemOpenAlex for { <https://semopenalex.org/work/W4296598293> ?p ?o ?g. }
Showing items 1 to 82 of
82
with 100 items per page.
- W4296598293 endingPage "341" @default.
- W4296598293 startingPage "332" @default.
- W4296598293 abstract "Advertisement is one mass media used to inform, persuade and change people's perspective on the world. This research aims to analyze Pantene advertisement’s textual features, discourse practice, and socio-cultural practice. The method of this research is a qualitative approach. This research uses a critical discourse analysis approach with Fairclough’s three-dimensional model. The data source was taken from videos in Pantene advertisements with the English Version and their translation taken from YouTube. The result of this research is in the textual feature of Pantene Advertisement using a first personal pronoun, additive conjunction, positive adjective, and negative adjective. In the discourse practice, the advertisers create the advertisement to show that they are trying to display the beauty standards that have been circulating in society regarding how the ideal hair should be. And the targets of this Pantene advertisement are teenagers who want to have perfect hair, which is to have long, black, and shiny hair. In the situational level, Pantene advertisement was launched because many people have not maintained hair conditions, and in the institutional, the advertisers present various innovations in their production. This is assumed to have implications for what the community wants. In the social feature, Pantene contributes to the circulation of beauty products, especially in the hair care section. Pantene consistently innovates following developments in society, so many products from Pantene are in demand to beautify the appearance of their hair. Advertisers show their power by advertising the products they make." @default.
- W4296598293 created "2022-09-22" @default.
- W4296598293 creator A5021578763 @default.
- W4296598293 date "2022-09-13" @default.
- W4296598293 modified "2023-10-16" @default.
- W4296598293 title "A Critical Discourse Analysis of the Pantene Advertisement" @default.
- W4296598293 doi "https://doi.org/10.47709/ijeal.v2i2.1683" @default.
- W4296598293 hasPublicationYear "2022" @default.
- W4296598293 type Work @default.
- W4296598293 citedByCount "1" @default.
- W4296598293 countsByYear W42965982932023 @default.
- W4296598293 crossrefType "journal-article" @default.
- W4296598293 hasAuthorship W4296598293A5021578763 @default.
- W4296598293 hasBestOaLocation W42965982931 @default.
- W4296598293 hasConcept C107038049 @default.
- W4296598293 hasConcept C112698675 @default.
- W4296598293 hasConcept C121332964 @default.
- W4296598293 hasConcept C121934690 @default.
- W4296598293 hasConcept C138885662 @default.
- W4296598293 hasConcept C142362112 @default.
- W4296598293 hasConcept C144024400 @default.
- W4296598293 hasConcept C144133560 @default.
- W4296598293 hasConcept C15744967 @default.
- W4296598293 hasConcept C158071213 @default.
- W4296598293 hasConcept C163258240 @default.
- W4296598293 hasConcept C17744445 @default.
- W4296598293 hasConcept C199539241 @default.
- W4296598293 hasConcept C2524010 @default.
- W4296598293 hasConcept C2777683214 @default.
- W4296598293 hasConcept C2779030433 @default.
- W4296598293 hasConcept C2780620123 @default.
- W4296598293 hasConcept C33923547 @default.
- W4296598293 hasConcept C41895202 @default.
- W4296598293 hasConcept C62520636 @default.
- W4296598293 hasConcept C77805123 @default.
- W4296598293 hasConcept C90673727 @default.
- W4296598293 hasConcept C9114305 @default.
- W4296598293 hasConcept C94625758 @default.
- W4296598293 hasConceptScore W4296598293C107038049 @default.
- W4296598293 hasConceptScore W4296598293C112698675 @default.
- W4296598293 hasConceptScore W4296598293C121332964 @default.
- W4296598293 hasConceptScore W4296598293C121934690 @default.
- W4296598293 hasConceptScore W4296598293C138885662 @default.
- W4296598293 hasConceptScore W4296598293C142362112 @default.
- W4296598293 hasConceptScore W4296598293C144024400 @default.
- W4296598293 hasConceptScore W4296598293C144133560 @default.
- W4296598293 hasConceptScore W4296598293C15744967 @default.
- W4296598293 hasConceptScore W4296598293C158071213 @default.
- W4296598293 hasConceptScore W4296598293C163258240 @default.
- W4296598293 hasConceptScore W4296598293C17744445 @default.
- W4296598293 hasConceptScore W4296598293C199539241 @default.
- W4296598293 hasConceptScore W4296598293C2524010 @default.
- W4296598293 hasConceptScore W4296598293C2777683214 @default.
- W4296598293 hasConceptScore W4296598293C2779030433 @default.
- W4296598293 hasConceptScore W4296598293C2780620123 @default.
- W4296598293 hasConceptScore W4296598293C33923547 @default.
- W4296598293 hasConceptScore W4296598293C41895202 @default.
- W4296598293 hasConceptScore W4296598293C62520636 @default.
- W4296598293 hasConceptScore W4296598293C77805123 @default.
- W4296598293 hasConceptScore W4296598293C90673727 @default.
- W4296598293 hasConceptScore W4296598293C9114305 @default.
- W4296598293 hasConceptScore W4296598293C94625758 @default.
- W4296598293 hasIssue "2" @default.
- W4296598293 hasLocation W42965982931 @default.
- W4296598293 hasOpenAccess W4296598293 @default.
- W4296598293 hasPrimaryLocation W42965982931 @default.
- W4296598293 hasRelatedWork W2004409130 @default.
- W4296598293 hasRelatedWork W2092831694 @default.
- W4296598293 hasRelatedWork W2748952813 @default.
- W4296598293 hasRelatedWork W2800870079 @default.
- W4296598293 hasRelatedWork W3032487220 @default.
- W4296598293 hasRelatedWork W3210604460 @default.
- W4296598293 hasRelatedWork W4238614727 @default.
- W4296598293 hasRelatedWork W4250415178 @default.
- W4296598293 hasRelatedWork W4313406788 @default.
- W4296598293 hasRelatedWork W3107269736 @default.
- W4296598293 hasVolume "2" @default.
- W4296598293 isParatext "false" @default.
- W4296598293 isRetracted "false" @default.
- W4296598293 workType "article" @default.