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- W4296760935 abstract "In the last few years, business analytics and performance management being practiced in India have evolved dramatically. They have progressed to being important tools in propelling business activities forward. Business analytics has grown in size and, with the advent of technology, is expected to play a far greater role in the future. Using business analytics was once thought to be a significant challenge since it required expertise, but it is now increasingly being deployed by companies, as the majority of sales activity gets directed towards online media, especially due to the ongoing pandemic conditions. The performance management system (PMS) provides us with better ways to use data for evaluating the performance of an organisation's employees with the scope of giving them feedback for improvement or rewarding them with a timely appraisal. For the smooth operation of businesses, we now have technological tools at our disposal in the form of business analytics and PMSs. Business analytics is a force to be reckoned with, with the potential to further influence businesses as corporations examine their current performance in order to improve their overall performance in the future. The PMS too is helping evolving businesses as it gives them a new tool to evaluate their employees. This chapter is an attempt to understand the relevance of business analytics and PMSs for driving business decisions and activities forward." @default.
- W4296760935 created "2022-09-23" @default.
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- W4296760935 date "2022-09-13" @default.
- W4296760935 modified "2023-10-14" @default.
- W4296760935 title "Business Analytics and Performance Management in India" @default.
- W4296760935 doi "https://doi.org/10.1201/9781003307761-9" @default.
- W4296760935 hasPublicationYear "2022" @default.
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