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- W4296874224 abstract "AbstractSocial media is gaining momentum in generating commercial value. This book examines how economic agents (brands, firms, and social media platforms) make money using social media platforms. Though a handful of researchers and practitioners have studied several aspects related to social media monetization, their contributions are largely limited by their strategic focus on a particular economic agent or a certain research context." @default.
- W4296874224 created "2022-09-24" @default.
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- W4296874224 date "2022-01-01" @default.
- W4296874224 modified "2023-10-17" @default.
- W4296874224 title "Introduction" @default.
- W4296874224 cites W193295368 @default.
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- W4296874224 cites W2015281814 @default.
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- W4296874224 doi "https://doi.org/10.1007/978-3-031-14575-9_1" @default.
- W4296874224 hasPublicationYear "2022" @default.
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