Matches in SemOpenAlex for { <https://semopenalex.org/work/W4297003283> ?p ?o ?g. }
Showing items 1 to 42 of
42
with 100 items per page.
- W4297003283 endingPage "224" @default.
- W4297003283 startingPage "208" @default.
- W4297003283 abstract "Both the 2016 US election of President Trump and the outcome of the 2016 United Kingdom European Union Membership Referendum, in favour of the Vote Leave campaign, are frequently given as examples to illustrate the power of micro-targeting in PR campaigns. Harvesting data to profile audiences has made it possible to identify people who are likely to be especially receptive to particular ways of framing issues. It is allowing political campaigns with sufficient funding to buy access to many discrete audiences through Social Media (SM), and it is making it possible to develop psychological profiles to send tailored messages, designed as powerful triggers, to people who are judged to be potentially receptive targets for influence. Is this clever marketing, or is it buying democratic outcomes? ‘Take back control’, how had such a vague message been so influential in the 2016 United Kingdom European Union Membership Referendum? The Referendum result surprised many people, including professional pollsters and the sitting Prime Minster who called the Referendum, David Cameron. After nearly half a century of membership and close cooperation with the EU, a narrow majority in the UK had voted to leave the EU (51.89: 48.11%). The UK public are used to the UK’s Advertising Standards Authority (ASA) regulating commercial campaigns so messages conform to the principles of being ‘Legal, Decent, Honest and Truthful’. However, for political campaigns and referenda, few members of the public in the UK are aware that unregulated and contentious campaign messages can be promoted across the media landscape free of regulation. Does this signal the direction of future political campaigning, will well-funded Public Relation (PR) campaigns use insights into specific psychological traits within micro segments of the population to deliver tailored trigger-messages via SM? The potential for such campaign activity to influence the character of public debate is an important concern for those who are interested in the mechanism that support open debate and the personal choices that lie at the heart of democratic principles." @default.
- W4297003283 created "2022-09-25" @default.
- W4297003283 creator A5022848173 @default.
- W4297003283 creator A5084996633 @default.
- W4297003283 date "2022-11-10" @default.
- W4297003283 modified "2023-10-17" @default.
- W4297003283 title "Brexit" @default.
- W4297003283 doi "https://doi.org/10.4324/9781003177791-19" @default.
- W4297003283 hasPublicationYear "2022" @default.
- W4297003283 type Work @default.
- W4297003283 citedByCount "0" @default.
- W4297003283 crossrefType "book-chapter" @default.
- W4297003283 hasAuthorship W4297003283A5022848173 @default.
- W4297003283 hasAuthorship W4297003283A5084996633 @default.
- W4297003283 hasConcept C155202549 @default.
- W4297003283 hasConcept C162324750 @default.
- W4297003283 hasConcept C205649164 @default.
- W4297003283 hasConcept C2776469822 @default.
- W4297003283 hasConcept C2910001868 @default.
- W4297003283 hasConceptScore W4297003283C155202549 @default.
- W4297003283 hasConceptScore W4297003283C162324750 @default.
- W4297003283 hasConceptScore W4297003283C205649164 @default.
- W4297003283 hasConceptScore W4297003283C2776469822 @default.
- W4297003283 hasConceptScore W4297003283C2910001868 @default.
- W4297003283 hasLocation W42970032831 @default.
- W4297003283 hasOpenAccess W4297003283 @default.
- W4297003283 hasPrimaryLocation W42970032831 @default.
- W4297003283 hasRelatedWork W2531020218 @default.
- W4297003283 hasRelatedWork W2560066009 @default.
- W4297003283 hasRelatedWork W2748952813 @default.
- W4297003283 hasRelatedWork W2899084033 @default.
- W4297003283 hasRelatedWork W2914690430 @default.
- W4297003283 hasRelatedWork W2921963337 @default.
- W4297003283 hasRelatedWork W2979683410 @default.
- W4297003283 hasRelatedWork W3168141933 @default.
- W4297003283 hasRelatedWork W4319601116 @default.
- W4297003283 hasRelatedWork W4383117548 @default.
- W4297003283 isParatext "false" @default.
- W4297003283 isRetracted "false" @default.
- W4297003283 workType "book-chapter" @default.