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- W4297672638 abstract "The purpose of this chapter is to review literature regarding mobile media in public relations. It summarizes relevant and emerging trends, as well as theories guiding scholarly exploration of mobile media. The authors suggest that future research must develop ethical, identity-based, global-based, and strategy-based implications of mobile media for public relations. Likewise, the authors suggest that creative epistemological or methodological explorations of mobile media and public relations applying critical, feminist, intersectional, or phenomenological standpoints will strengthen and more fully theorize mobile technologies in the ever-evolving industry." @default.
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- W4297672638 date "2022-09-09" @default.
- W4297672638 modified "2023-10-01" @default.
- W4297672638 title "Mobile first" @default.
- W4297672638 doi "https://doi.org/10.4324/9781003131700-31" @default.
- W4297672638 hasPublicationYear "2022" @default.
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