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- W4297788681 abstract "Plant-based cheese analogue (PBCA) has just started to debut in the plant-based dairy product market in Malaysia. Despite that, no research has been made on the consumers’ view on PBCA in Malaysia. This study attempts to identify the Malaysian consumers’ purchase intention of PBCA, assess the consumers’ associations evoked by cheese, and discover any differences in the perceptions of cheese and expectations toward PBCA of consumers. A quantitative online survey was conducted among cheese and PBCA consumers in Malaysia and results showed that purchase intention is the significant predictor behaviour to consume PBCA. Consumers’ attitude, subjective norm, and perceived barriers significantly influenced the purchase intention of PBCA but objective knowledge, perceived behavioural control and health consciousness showed otherwise. The study also shows that the consumers from different household groups perceive cheese and PBCA positively which shows the acceptance towards the products in the population. It can be concluded that consumers in Malaysia had a same direction in viewing PBCA. This research would benefit the local food industry players to understand more about the consumers’ view and aid them in producing a product that suits their needs." @default.
- W4297788681 created "2022-10-01" @default.
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- W4297788681 date "2022-09-29" @default.
- W4297788681 modified "2023-09-26" @default.
- W4297788681 title "Consumers' Perceptions and Associations on Plant-based Cheese Analogue in Malaysia" @default.
- W4297788681 doi "https://doi.org/10.21748/oftn5374" @default.
- W4297788681 hasPublicationYear "2022" @default.
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