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• W4297789274 abstract "Abstract. The Muslim community in Indonesia is the majority, but there is a lot of product distribution that is used without the Halal label being a benchmark in Islam. This is very unfortunate with the lack of places to get halal products and labeled halal. Halalpedia is here to meet the needs of the Muslim community by providing quality and halal products. The Halalpedia website is supported by product accuracy to prevent the entry of products that are prohibited in Islam. This study, entitled The Effect of Halalpedia Online Advertising on Brand Awareness in Indonesia, has a problem formulation of how the influence of online advertising in providing information on the formation of brand awareness in the audience. Knowing the influence of online advertising in reaching the masses on the formation of brand awareness in the audience. The purpose of this study is to determine the formation of brand awareness on Halalpedia Instagram followers through online advertising. This study uses a quantitative method with an online questionnaire. Data analysis was carried out using a simple linear regression analysis method and calculated using the SPSS 25 application. The results showed that there was a significant effect of Halalpedia online advertising on the formation of brand awareness on Halalpedia Instagram followers. This means that Halalpedia Instagram followers are starting to realize Halalpedia's presence as a Halal-based marketplace.&#x0D; Abstrak. Masyarakat yang beragama islam di Indonesia adalah mayoritas, tetapi banyak sekali penyebaran produk yang digunakan tanpa adanya label Halal yang menjadi sebuah tolak ukur dalam agama islam. Hal ini sangat disayangkan dengan sedikitnya tempat untuk mendapatnya produk halal dan berlabel halal. Halalpedia hadir untuk memenuhi kebutuhan masyarakat muslim dengan menyediakan produk halal dan berkualitas. Pada website Halalpedia didukung dengan adanya akurasi produk untuk mencegah masuknya produk yang dilarang dalam agama islam. Penelitian ini yang berjudul “Pengaruh Iklan Online Halalpedia Terhadap Brand Awareness Di Indonesia”, memiliki rumusan masalah bagaimana pengaruh iklan online dalam memberikan informasi terhadap pembentukan brand awareness pada khalayak. Mengetahui pengaruh iklan online dalam meraih massa terhadap pembentukan brand awaraness pada khalayak. Tujua penelitian ini adalah mengetahui pembentukan brand awareness pada followers Instagram Halalpedia melalui iklan online. Penelitian ini menggunakan metode kuantitatif dengan kuesioner online. Data analisa dilakukan menggunakan metode analisis regresi linear sederhana dan dihitung dengan aplikasi SPSS 25. Hasil penelitian menunjukan bahwa ada pengaruh yang signifikan dari iklan online Halalpedia terhadap pembentukan brand awaress pada followers Instagram Halalpedia. Hal ini berarti pengikut Instagram Halalpedia mulai menyadari kehadiran Halalpedia sebagai marketplace berbasis Halal." @default.
• W4297789274 created "2022-10-01" @default.
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• W4297789274 date "2022-07-28" @default.
• W4297789274 modified "2023-10-06" @default.
• W4297789274 title "The use Instagram with brand awareness: The correlation between the followers of @halalpediaofficial with building brand awareness" @default.
• W4297789274 doi "https://doi.org/10.29313/bcspr.v2i2.3543" @default.
• W4297789274 hasPublicationYear "2022" @default.
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