FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4297884411> ?p ?o ?g. }

• W4297884411 abstract "Abstract Background Globally, there has been a decline in breastfeeding rates. This has resulted in increased infant mortality due to infectious diseases and inappropriate feeding practices. Part of the decline in breastfeeding rates is attributed to the aggressive marketing of breastmilk substitutes (BMS) by manufacturers, despite regulations prohibiting this. With the progressive use of social media, marketing has shifted from traditional methods to the use of influencers, who command a huge following on their social media accounts and influence the daily decisions of their followers. This study investigates the infant feeding methods promoted by South African influencers in relation to crying and sleeping and their followers’ responses. Methods This was a retrospective study, which used a mixed methods digital ethnographic approach to analyse posts related to infant feeding methods that were made by seven South African Instagram influencers between the period of January 2018 to December 2020. Framing analysis was used to analyse qualitative data and quantitative data were analysed descriptively. Results From the 62 posts that were analysed, 27 were sponsored advertisements (some violating local regulations) and 35 posts promoted breastfeeding. The 18 333 follower comments and 918 299 likes in response to the posts were also analysed. We found that influencers presented BMS products as a solution for a child who cries a lot and has trouble sleeping. BMS were framed as helpful for children who are seemingly always hungry and dissatisfied with breastmilk alone. The study also found that some influencers promoted breastfeeding on their Instagram pages. Unlike BMS posts, breastfeeding posts were not sponsored. With a few exceptions, followers tended to support and reinforce the framing of influencers. Conclusion Stiffer regulations should be enforced against companies using influencers to promote their BMS products, with proactive monitoring of social media. Professionals giving advice contrary to the guidelines from the WHO should be reported according to Regulation 991 and made accountable. Proactive engagement with Instagram influencers to promote breastfeeding should be considered." @default.
• W4297884411 created "2022-10-01" @default.
• W4297884411 creator A5084319812 @default.
• W4297884411 creator A5091685105 @default.
• W4297884411 date "2022-09-20" @default.
• W4297884411 modified "2023-10-18" @default.
• W4297884411 title "The infant feeding methods promoted by South African Instagram influencers in relation to crying and sleeping, 2018-2020: A retrospective digital ethnography" @default.
• W4297884411 cites W1562874908 @default.
• W4297884411 cites W2006453884 @default.
• W4297884411 cites W2060854863 @default.
• W4297884411 cites W2093722339 @default.
• W4297884411 cites W2132180533 @default.
• W4297884411 cites W2159668603 @default.
• W4297884411 cites W2178120203 @default.
• W4297884411 cites W2503188639 @default.
• W4297884411 cites W2613550695 @default.
• W4297884411 cites W2885600608 @default.
• W4297884411 cites W2899351518 @default.
• W4297884411 cites W2945246010 @default.
• W4297884411 cites W3110258344 @default.
• W4297884411 cites W3123118515 @default.
• W4297884411 cites W3135219393 @default.
• W4297884411 cites W4214841323 @default.
• W4297884411 cites W4220861244 @default.
• W4297884411 doi "https://doi.org/10.21203/rs.3.rs-2068736/v1" @default.
• W4297884411 hasPublicationYear "2022" @default.
• W4297884411 type Work @default.
• W4297884411 citedByCount "0" @default.
• W4297884411 crossrefType "posted-content" @default.
• W4297884411 hasAuthorship W4297884411A5084319812 @default.
• W4297884411 hasAuthorship W4297884411A5091685105 @default.
• W4297884411 hasBestOaLocation W42978844111 @default.
• W4297884411 hasConcept C112698675 @default.
• W4297884411 hasConcept C144133560 @default.
• W4297884411 hasConcept C15744967 @default.
• W4297884411 hasConcept C162853370 @default.
• W4297884411 hasConcept C17744445 @default.
• W4297884411 hasConcept C187212893 @default.
• W4297884411 hasConcept C192975520 @default.
• W4297884411 hasConcept C199539241 @default.
• W4297884411 hasConcept C26011011 @default.
• W4297884411 hasConcept C2776283161 @default.
• W4297884411 hasConcept C2778013503 @default.
• W4297884411 hasConcept C518677369 @default.
• W4297884411 hasConcept C54649085 @default.
• W4297884411 hasConcept C71924100 @default.
• W4297884411 hasConcept C77805123 @default.
• W4297884411 hasConceptScore W4297884411C112698675 @default.
• W4297884411 hasConceptScore W4297884411C144133560 @default.
• W4297884411 hasConceptScore W4297884411C15744967 @default.
• W4297884411 hasConceptScore W4297884411C162853370 @default.
• W4297884411 hasConceptScore W4297884411C17744445 @default.
• W4297884411 hasConceptScore W4297884411C187212893 @default.
• W4297884411 hasConceptScore W4297884411C192975520 @default.
• W4297884411 hasConceptScore W4297884411C199539241 @default.
• W4297884411 hasConceptScore W4297884411C26011011 @default.
• W4297884411 hasConceptScore W4297884411C2776283161 @default.
• W4297884411 hasConceptScore W4297884411C2778013503 @default.
• W4297884411 hasConceptScore W4297884411C518677369 @default.
• W4297884411 hasConceptScore W4297884411C54649085 @default.
• W4297884411 hasConceptScore W4297884411C71924100 @default.
• W4297884411 hasConceptScore W4297884411C77805123 @default.
• W4297884411 hasLocation W42978844111 @default.
• W4297884411 hasOpenAccess W4297884411 @default.
• W4297884411 hasPrimaryLocation W42978844111 @default.
• W4297884411 hasRelatedWork W2001962644 @default.
• W4297884411 hasRelatedWork W2123615146 @default.
• W4297884411 hasRelatedWork W2168857186 @default.
• W4297884411 hasRelatedWork W2414960831 @default.
• W4297884411 hasRelatedWork W2566739717 @default.
• W4297884411 hasRelatedWork W2748952813 @default.
• W4297884411 hasRelatedWork W3018020935 @default.
• W4297884411 hasRelatedWork W3032906336 @default.
• W4297884411 hasRelatedWork W4297998858 @default.
• W4297884411 hasRelatedWork W148198732 @default.
• W4297884411 isParatext "false" @default.
• W4297884411 isRetracted "false" @default.
• W4297884411 workType "article" @default.