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- W4297997746 abstract "This paper studies the emergence of private exchanges and its impact on the display ad ecosystem." @default.
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- W4297997746 date "2023-05-01" @default.
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- W4297997746 title "Open and Private Exchanges in Display Advertising" @default.
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- W4297997746 doi "https://doi.org/10.1287/mksc.2022.1399" @default.
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