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- W4298000623 abstract "Priming is a process through which mental constructs can be made temporarily more accessible in memory. This increase in accessibility then results in changes in judgments and behavior to be more consistent with the primed content. Media priming involves the effect of media coverage of an issue on people's later judgments. In the health arena, few studies have used best practices for measuring the effects of priming on health behavior. However, health campaigns may operate like media priming and increase the accessibility of health behaviors. Overall, findings are suggestive that priming may have promise in influencing health‐related behaviors. More research, particularly using a combination of survey and laboratory methods, is warranted. Research is needed which focuses on the characteristics of health‐related primes and advances our understanding of the processes involved in priming within a health context." @default.
- W4298000623 created "2022-10-01" @default.
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- W4298000623 date "2022-09-29" @default.
- W4298000623 modified "2023-10-16" @default.
- W4298000623 title "Priming" @default.
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- W4298000623 doi "https://doi.org/10.1002/9781119678816.iehc0649" @default.
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