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Matches in SemOpenAlex for { <https://semopenalex.org/work/W4298042940> ?p ?o ?g. }

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• W4298042940 abstract "We estimate the causal effects of different targeted email promotions on the opening and purchase decisions of the consumers who receive them." @default.
• W4298042940 created "2022-10-01" @default.
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• W4298042940 date "2023-07-01" @default.
• W4298042940 modified "2023-09-27" @default.
• W4298042940 title "Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions" @default.
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• W4298042940 doi "https://doi.org/10.1287/mksc.2022.1401" @default.
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